LG OLED OLED77B3PSA 77inch (195cm) 4K Smart TV Mahajan Electronics Online
LG OLED OLED77B3PSA 77inch (195cm) 4K Smart TV Mahajan Electronics Online
LG OLED OLED77B3PSA 77inch (195cm) 4K Smart TV Mahajan Electronics Online
LG OLED OLED77B3PSA 77inch (195cm) 4K Smart TV Mahajan Electronics Online
LG OLED OLED77B3PSA 77inch (195cm) 4K Smart TV Mahajan Electronics Online
LG OLED OLED77B3PSA 77inch (195cm) 4K Smart TV Mahajan Electronics Online
LG OLED OLED77B3PSA 77inch (195cm) 4K Smart TV Mahajan Electronics Online
LG OLED OLED77B3PSA 77inch (195cm) 4K Smart TV Mahajan Electronics Online
LG OLED OLED77B3PSA 77inch (195cm) 4K Smart TV Mahajan Electronics Online
LG OLED OLED77B3PSA 77inch (195cm) 4K Smart TV Mahajan Electronics Online
LG OLED OLED77B3PSA 77inch (195cm) 4K Smart TV Mahajan Electronics Online
LG OLED OLED77B3PSA 77inch (195cm) 4K Smart TV Mahajan Electronics Online
LG OLED OLED77B3PSA 77inch (195cm) 4K Smart TV Mahajan Electronics Online
LG OLED OLED77B3PSA 77inch (195cm) 4K Smart TV Mahajan Electronics Online
LG OLED OLED77B3PSA 77inch (195cm) 4K Smart TV Mahajan Electronics Online
LG OLED OLED77B3PSA 77inch (195cm) 4K Smart TV Mahajan Electronics Online

LG OLED OLED77B3PSA 77inch (195cm) 4K Smart TV | TV Wall Design | WebOS | Dolby Vision

20 people are viewing this right now
Regular price Rs. 239,900.00
Sale price Rs. 239,900.00 Regular price Rs. 599,990.00
Unit price
Save Rs. 360,090.00
Tax included.
Ask a question

Ask a Question

* Required fields

  • Free Shipping- 1 Day Delivery * Conditions Apply

Product description
Shipping & Return
Product description

All Deliveries made within 24 Hours (Business Hours) post receipt of order. Except Fridays (Weekly Off)

3 Year Warranty

Key Features:-

  1. α7 AI Processor Gen6 with AI Picture Pro & AI Super Upscaling 4K:

    • This suggests the presence of a powerful processor with artificial intelligence capabilities to enhance picture quality and upscale content to 4K resolution.
  2. Pixel Dimming, Perfect Black, 100% Color Fidelity & Color Volume:

    • These features indicate advanced display technologies, such as pixel-level dimming for better contrast, achieving perfect black levels, and maintaining accurate and vibrant colors.
  3. Dolby Vision, Dolby Atmos, Filmmaker Mode:

    • Dolby Vision is a high dynamic range (HDR) format for improved color and contrast. Dolby Atmos provides immersive audio. Filmmaker Mode is designed to present content as intended by filmmakers.
  4. HDMI 2.1 x 2, QMS NVIDIA G-SYNC, VRR, AMD FreeSync™:

    • HDMI 2.1 ports support higher bandwidth for 4K content, and features like QMS (Quick Media Switching), NVIDIA G-SYNC, VRR (Variable Refresh Rate), and AMD FreeSync™ are related to gaming and ensuring smooth, tear-free visuals.
  5. Game Dashboard & Optimizer, HGiG, ALLM:

    • These features cater to gamers, offering tools and settings to optimize the gaming experience. HGiG (HDR Gaming Interest Group) ensures proper HDR rendering in games. ALLM (Auto Low Latency Mode) reduces input lag.
  6. Eye Comfort Display: AI Blue Light Reduction, Flicker-Free:

    • Designed for user comfort, these features aim to reduce eye strain. AI Blue Light Reduction adjusts the display to reduce blue light emission, and Flicker-Free means the screen doesn't flicker, minimizing potential discomfort.

Excellence on Screen

α7 AI Processor 4K Gen6

Evolution at Its Core

Enter the world of α-realism1. A portal to new universes and the sensation of feeling like you're really there. Be the main character surrounded by the exceptional picture and sound refinements of α7 AI Processor 4K Gen6.

A video of the α7 AI Processor 4K Gen6 against a circuit board. The board illuminates, and yellow lights emit from the chip representing its power.
**Soundbar can be purchased separately.
AI Sound Pro

Step Into a Realm of Cinematic Sound

The movie theater comes home with AI Sound Pro. Heart-pounding, room-filling, crystal-clear audio surrounds you for a level of immersion that's virtually unheard of.

An overhead image of an LG OLED TV and the α9 AI Processor 4K Gen6. Orange and turquoise waves connect the chip and the TV, and then bubbles depicting sound radiate from the screen.
**Sound may vary according to the listening environment.
***Must be activated through the sound mode menu.

**Sound may vary according to the listening environment.
***AI Acoustic Tuning must be activated in the AI Service menu.
****Remote control may vary by region.

No Backlight Necessary

Pixels reachest their brightest, most brilliant potential when they stand alone and shine without the dull glow of a backlight.

A video of a TV's layers with a starry nighttime landscape photograph on the main OLED display. The backlight disappears, and the polarizer, color filter, and OLED come together to produce an image so bright that it reflects below the TV like on water.
**LG OLED Panel is certified by Intertek for 100% Color Fidelity measured to CIE DE2000 with 125 color patterns.
***Display Color Gamut Volume (CGV) is equivalent or exceeds the CGV of the DCI-P3 color space as verified independently by Intertek.
webOS 23 new Home

Tailored to Your Liking

From your favorite content to your preferred way to view, webOS 23 new Home is the hub that revolves around you.

A clip from a sci-fi movie resizes to become an image on the screen of the webOS 23 new Home UX. After scrolling down, the home screen shows personalized recommendations and trending content.
**Supported menus and apps may vary by country.
***Menus displayed may be different upon release.
****Keyword recommendations vary according to the app and time of day.

Spellbinding Cinema

Scenes come to life with Dolby Vision's ultra-vivid picture and the immersive, spatial audio of Dolby Atmos.

An image of an LG OLED TV in a room playing an action movie. Sound waves create a dome between the sofa and the TV, depicting immersive spatial audio.

*Content and app availability may vary by country or region.
**Separate subscriptions required for OTT services.
Ultimate Gaming

Embark on Epic Gaming Adventures

Feel like a winner every time you play. A blazing-fast 0.1ms response time, NVIDIA G-Sync compatibility, AMD FreeSync Premium, and VRR support come together to create a clear, smooth picture that can't be rivaled, while the gamer-oriented UX and simple game streaming let you dive straight in and play on.

An image of three men playing a racing game on an LG OLED TV in a modern city apartment.
*Response time tested and certified by Intertek.
**VRR is a certified specification of HDMI 2.1.
Game Dashboard & Optimizer

Game Settings at a Glance

Apply the ideal settings for your game genre and playing environment with Game Optimizer. Dive into Sound Tab and amplify the action or Game Tab to make sure everything looks and feels just right. There's no need to pause. Simply access the menu from Game Dashboard, which hovers over the action while you play.

Three game screens are shown against a black gradient background. One shows a car racing game with the Game Dashboard hovering over the action. Another shows a Sci-Fi game with the Game Optimizer menu. And the last screen shows Game Optimizer's Game Tab over a music game.
The Sports Sensation

The Only Match for Games That Take Your Breath Away

Sports step into the spotlight. A personalized Sports Alert keeps you in the know about your favorite team, with direct access to match schedules from your home screen. With a decade of innovation, only LG OLED brings you stadium-like realism with a vast display and the crisp definition of the α7 AI Processor 4K Gen6 — ideal for watching two games at once with Multi View.

An image of the display showing a soccer game with a player in a red strip about to kick the ball across the stadium. The game score is visible at the bottom of the screen. The green grass from the pitch stretches beyond the screen to the black backdrop.


  • Picture Processor
    α7 AI Processor 4K Gen6
    AI Picture
    AI Picture Pro
  • AI Upscaling
    AI Super Upscaling 4K
    AI Genre Selection
    Yes (SDR/HDR)
  • AI Brightness Control
    HDR (High Dynamic Range)
    Dolby Vision / HDR10 / HLG
    HFR (High Frame Rate)
    4K 120 fps (HDMI)
  • Dynamic Tone Mapping
    Dimming Technology
    Pixel Dimming
  • Motion
    OLED Motion
    Picture Mode
    10 modes (Personalized Picture Wizard, Vivid, Standard, Eco, Cinema, Sports, Game, Filmmaker, (ISF)Expert(Bright Room), (ISF)Expert(Dark Room))
  • G-Sync Compatible (Nvidia)
    FreeSync Compatible (AMD)
  • HGIG Mode
    Game Optimizer
    Yes (Game Dashboard)
  • ALLM (Auto Low Latency Mode)
    VRR (Variable Refresh Rate)
  • Operating System (OS)
    webOS 23
  • Intelligent Voice Recognition
    Magic Remote Control
  • Works with Apple Airplay2
    Smartphone Remote App
    Yes (LG ThinQ)
  • Art Gallery
    Full Web Browser
  • Sports Alert
    Multi View
  • Room to Room Share
    Yes (Receiver)
    Family Settings
  • USB Camera Compatible
  • Audio Output
    Speaker System
    2.0 Channel
  • Speaker Direction
    Down Firing
    Dolby Atmos
  • AI Sound
    AI Sound Pro (Virtual 5.1.2 Up-mix)
    Clear Voice Pro
  • AI Acoustic Tuning
    WiSA Ready
    Yes (Up to 2.1 Channel)
  • LG Sound Sync
    Sound Mode Share
  • Simultaneous Audio Output
    Bluetooth Surround Ready
    Yes (2 Way Playback)
  • Audio Codec
    AC4, AC3(Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X (Refer to manual)
  • HDMI Input
    4ea (supports 4K 120Hz, eARC, VRR, ALLM, QMS as specified in HDMI 2.1 (2 port))
    Simplink (HDMI CEC)
  • HDMI Audio Return Channel
    eARC (HDMI 3)
    USB Input
    2ea (v 2.0)
  • Wi-Fi
    Yes (Wi-Fi 5)
    Bluetooth Support
    Yes (v 5.0)
  • Ethernet Input
    RF Input (Antenna/Cable)
  • SPDIF (Optical Digital Audio Out)
  • High Contrast
    Gray Scale
  • Invert Colors
  • Power Supply (Voltage, Hz)
    AC 100~240V 50-60Hz
    Standby Power Consumption
    Under 0.5W
  • Remote
    Magic Remote
    Remote Control Batteries
    Yes (AA x 2EA)
  • Power Cable
    Yes (Attached)
  • Display Type
    4K OLED
    Display Resolution
    4K Ultra HD (3,840 x 2,160)
  • Refresh Rate
    120Hz Native
    Wide Color Gamut
    OLED Color
  • TV Dimensions without Stand (WxHxD, mm)
    1723 x 992 x 55.3
    TV Dimensions with Stand (WxHxD, mm)
    1723 x 1043 x 270
  • Packaging Dimensions (WxHxD, mm)
    1879 x 1130 x 285
    TV Stand (WxD, mm)
    749 x 270
  • TV Weight without Stand (kg)
    TV Weight with Stand (kg)
  • Packaging Weight (kg)
    VESA Mounting (WxH, mm)
    400 x 200


Made in india

Mahajan Electronics

89-90 Raja Garden

New Delhi-110015

Shipping & Return

Free 24 Hours Delivery is applicable for NCR Region. Area includes Delhi, Gurugram, Faridabad, Ghaziabad, Noida.

 Mahajanelectronics.com   makes every effort to service the orders placed with them, as per the specification and delivery timelines mentioned against each product. As a policy, we request you to kindly check the product and the accessories while accepting the delivery. In case of any discrepancies, kindly bring it to our notice before accepting delivery by calling us on +9710000251  or email us on  manas@mahajanelectronics.com  . After acceptance of delivery of the product, Mahajanelectronics.com    cancellation free of charge on Cash on Delivery orders. In case of prepaid order, a charge of 3% will be applied & refund shall be made within 24-48 hours.

Once delivery is made and product is kept packed unused & customer wants to return, we shall accept return within 24hrs of receipt of order in this case Cancellation charge of 3% will be applicable and we shall initiate refund post receipt of product within 24-48 hours.

Please Note In this case product should not have been unboxed. Moreover, it shall be at our discretion that we accept or not.

 After sales service is provided by the authorized service centers of the respective manufacturing companies. For product service requirement, kindly contact us on the above-mentioned details for the same.

For any product/service available on sale on Mahajanelectronics.com , the company does not assume any liability.

Recently Viewed Products