{"product_id":"lg-oled77g6pla-195-cm-77-lg-oled-evo-ai-g6-4k-smart-tv-with-α11-ai-processor-gen3-with-dolby-vision-atmos-2026","title":"LG OLED77G6PLA 195 cm (77) OLED evo AI G6 4K Smart TV with α11 AI Processor Gen3, Dolby Vision \u0026 Atmos 2026","description":"\u003cstyle\u003e.lgg6oled13881_wrap{max-width:820px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;font-size:15px;color:#1a1a1a;line-height:1.6;background:#fff}.lgg6oled13881_trust{background:linear-gradient(90deg,#141114 0%,#3a1424 100%);border-radius:10px;padding:11px 18px;margin-bottom:14px;display:flex;flex-wrap:wrap;gap:8px 20px;align-items:center;border:1px solid #a50034}.lgg6oled13881_trust span{font-size:12px;font-weight:700;color:#d4a8b8}.lgg6oled13881_hero{background:linear-gradient(135deg,#0e0a0c 0%,#2a0e1a 30%,#5e0e2e 55%,#a50034 78%,#e0447c 94%,#ff9ab8 100%);border-radius:14px;padding:28px 24px 24px;margin-bottom:20px;border:2px solid #8a0a30;position:relative;overflow:hidden}.lgg6oled13881_hero::before{content:'';position:absolute;inset:0;background:radial-gradient(ellipse 60% 45% at 78% 26%,rgba(255,170,200,.18),transparent 62%);pointer-events:none}.lgg6oled13881_hero::after{content:'📺';position:absolute;right:10px;bottom:-14px;font-size:100px;opacity:.12;pointer-events:none}.lgg6oled13881_hero_badge{display:inline-flex;align-items:center;gap:6px;background:rgba(255,150,185,.16);color:#ffc4d6;font-size:11px;font-weight:800;padding:4px 12px;border-radius:20px;margin-bottom:12px;border:1px solid rgba(255,170,200,.42);letter-spacing:.06em}.lgg6oled13881_hero h1{font-size:22px;font-weight:800;color:#fff;margin:0 0 8px;line-height:1.25;letter-spacing:-.02em}.lgg6oled13881_hero h1 em{font-style:normal;color:#ff9ab8}.lgg6oled13881_hero_sub{font-size:13px;color:rgba(225,185,200,.75);margin:0 0 18px}.lgg6oled13881_hero_pills{display:flex;flex-wrap:wrap;gap:7px}.lgg6oled13881_pill{font-size:11px;font-weight:700;padding:5px 13px;border-radius:20px;background:rgba(255,150,185,.12);border:1.5px solid rgba(255,170,200,.45);color:#ffb0c8}.lgg6oled13881_pill.brand{border-color:rgba(230,60,120,.6);color:#ffc0d4;background:rgba(230,60,120,.16)}.lgg6oled13881_pill.green{border-color:rgba(80,220,130,.45);color:#80ffb8;background:rgba(80,220,130,.1)}\/* STATS *\/.lgg6oled13881_nums{display:grid;grid-template-columns:repeat(auto-fit,minmax(110px,1fr));gap:8px;margin-bottom:22px}.lgg6oled13881_num{background:#fbeef3;border-radius:10px;border:2px solid #8a0a30;padding:14px 10px;text-align:center}.lgg6oled13881_num .n{font-size:19px;font-weight:800;color:#3e0416;display:block}.lgg6oled13881_num .l{font-size:10px;color:#8a0a30;font-weight:600;margin-top:2px}.lgg6oled13881_num.green{border-color:#0a6030;background:#e8f8f0}.lgg6oled13881_num.green .n{color:#083820}\/* BIG CALLOUT *\/.lgg6oled13881_55{background:linear-gradient(135deg,#160408,#4a0a20);border:2px solid #c02050;border-radius:12px;padding:18px 20px;margin-bottom:22px;display:flex;gap:16px;align-items:center}.lgg6oled13881_55 .big{font-size:32px;font-weight:800;color:#ff9ab8;flex-shrink:0;line-height:1.1;text-align:center}.lgg6oled13881_55 .big span{font-size:11px;display:block;color:#c48a9c;font-weight:600}.lgg6oled13881_55 p{font-size:13px;color:#dcaabc;margin:0;line-height:1.5}.lgg6oled13881_55 strong{color:#ffd6e2}\/* BRAND TECH *\/.lgg6oled13881_ai{background:linear-gradient(135deg,#120408,#3e0818 60%,#600e2c 100%);border:2px solid #e0447c;border-radius:12px;padding:16px 18px;margin-bottom:22px;display:flex;gap:14px;align-items:flex-start}.lgg6oled13881_ai .icon{font-size:30px;flex-shrink:0;margin-top:2px}.lgg6oled13881_ai h3{font-size:14px;font-weight:800;color:#ff9ab8;margin:0 0 5px}.lgg6oled13881_ai p{font-size:13px;color:#e0a8bc;margin:0;line-height:1.5}.lgg6oled13881_ai strong{color:#ffd0de}\/* BUILD *\/.lgg6oled13881_build{background:linear-gradient(135deg,#fbeef3,#f6dbe5);border:2px solid #8a0a30;border-radius:12px;padding:16px 18px;margin-bottom:22px;display:flex;gap:14px;align-items:flex-start}.lgg6oled13881_build .icon{font-size:30px;flex-shrink:0;margin-top:2px}.lgg6oled13881_build h3{font-size:14px;font-weight:800;color:#3e0416;margin:0 0 5px}.lgg6oled13881_build p{font-size:13px;color:#5e1430;margin:0;line-height:1.5}\/* MODES *\/.lgg6oled13881_modes{background:#fbeef3;border:2px solid #8a0a30;border-radius:12px;padding:16px 18px;margin-bottom:22px}.lgg6oled13881_modes h3{font-size:14px;font-weight:800;color:#3e0416;margin:0 0 12px}.lgg6oled13881_moderow{display:grid;grid-template-columns:repeat(4,1fr);gap:8px}.lgg6oled13881_mcard{background:#fff;border:1.5px solid #dc9ab0;border-radius:9px;padding:12px;text-align:center}.lgg6oled13881_mcard .micon{font-size:24px;display:block;margin-bottom:5px}.lgg6oled13881_mcard h4{font-size:11px;font-weight:800;color:#8a0a30;margin:0 0 3px}.lgg6oled13881_mcard p{font-size:10px;color:#5e1430;margin:0;line-height:1.4}\/* CONTROLS *\/.lgg6oled13881_filtr{background:#fbeef3;border:2px solid #8a0a30;border-radius:12px;padding:16px 18px;margin-bottom:22px}.lgg6oled13881_filtr h3{font-size:14px;font-weight:800;color:#3e0416;margin:0 0 12px}.lgg6oled13881_filtrrow{display:grid;grid-template-columns:repeat(4,1fr);gap:8px}.lgg6oled13881_fcard{background:#fff;border-radius:9px;border:2px solid #8a0a30;padding:12px;text-align:center;position:relative}.lgg6oled13881_fcard .fstep{position:absolute;top:-8px;left:50%;transform:translateX(-50%);background:#8a0a30;color:#fff;font-size:9px;font-weight:800;padding:2px 8px;border-radius:10px}.lgg6oled13881_fcard .ficon{font-size:22px;display:block;margin:8px 0 5px}.lgg6oled13881_fcard h4{font-size:11px;font-weight:800;color:#3e0416;margin:0 0 3px}.lgg6oled13881_fcard p{font-size:10px;color:#5e1430;margin:0;line-height:1.4}\/* TAGS *\/.lgg6oled13881_sens{background:#fbeef3;border:2px solid #8a0a30;border-radius:12px;padding:14px 18px;margin-bottom:22px}.lgg6oled13881_sens h3{font-size:13px;font-weight:800;color:#3e0416;margin:0 0 10px}.lgg6oled13881_sensrow{display:flex;flex-wrap:wrap;gap:7px}.lgg6oled13881_stag{background:#8a0a30;color:#fff;font-size:11px;font-weight:700;padding:5px 13px;border-radius:20px}.lgg6oled13881_stag.dk{background:#3e0416}\/* FEATURE CARDS *\/.lgg6oled13881_feats{display:grid;grid-template-columns:repeat(auto-fit,minmax(220px,1fr));gap:10px;margin-bottom:22px}.lgg6oled13881_feat{background:#fbeef3;border-radius:10px;border:1.5px solid #dc9ab0;padding:14px}.lgg6oled13881_feat .fh{font-size:13px;font-weight:800;color:#3e0416;margin-bottom:5px}.lgg6oled13881_feat p{font-size:12px;color:#5e1430;margin:0;line-height:1.5}\/* SPECS *\/.lgg6oled13881_specs{width:100%;border-collapse:collapse;font-size:13px;margin-bottom:16px}.lgg6oled13881_specs tr{border-bottom:1.5px solid #eccbd8}.lgg6oled13881_specs tr:last-child{border-bottom:none}.lgg6oled13881_specs td{padding:8px 10px}.lgg6oled13881_specs td:first-child{font-weight:700;color:#3e0416;width:40%;background:#fbeef3}.lgg6oled13881_specs td:last-child{color:#1a1a1a;background:#fff}\/* FLAG *\/.lgg6oled13881_flag{background:#f8f8f4;border:1.5px solid #c8c8b8;border-radius:8px;padding:10px 14px;margin-bottom:20px;font-size:12px;color:#505040}.lgg6oled13881_flag strong{color:#8a0a30}\/* WARRANTY *\/.lgg6oled13881_warranty{display:grid;grid-template-columns:repeat(3,1fr);gap:8px;margin-bottom:20px}.lgg6oled13881_wcard{background:#fbeef3;border-radius:9px;border:2px solid #8a0a30;padding:12px;text-align:center}.lgg6oled13881_wcard .wn{font-size:15px;font-weight:800;color:#3e0416;display:block}.lgg6oled13881_wcard .wl{font-size:10px;color:#8a0a30;font-weight:600;display:block;margin-top:2px}.lgg6oled13881_wcard.hi{border-color:#0a6030;background:#e8f8f0}.lgg6oled13881_wcard.hi .wn{color:#083820}\/* WHY *\/.lgg6oled13881_why{background:#fbeef3;border-radius:10px;border:2px solid #8a0a30;padding:16px 18px;margin-bottom:20px}.lgg6oled13881_why h3{font-size:14px;font-weight:800;color:#3e0416;margin:0 0 10px}.lgg6oled13881_why ul{margin:0;padding:0;list-style:none;display:grid;grid-template-columns:1fr 1fr;gap:6px}.lgg6oled13881_why li{font-size:12px;color:#5e1430;display:flex;gap:6px;align-items:flex-start}.lgg6oled13881_why li::before{content:'✅';flex-shrink:0;font-size:11px;margin-top:1px}\/* CTA *\/.lgg6oled13881_cta{background:linear-gradient(135deg,#0e0a0c 0%,#5e0e2e 45%,#a50034 72%,#ff9ab8 100%);border:2px solid #8a0a30;border-radius:14px;padding:24px 20px;text-align:center}.lgg6oled13881_cta h2{color:#ffc4d6;font-size:18px;font-weight:800;margin:0 0 6px}.lgg6oled13881_cta p{color:rgba(225,185,200,.8);font-size:13px;margin:0 0 14px}.lgg6oled13881_cta_chips{display:flex;justify-content:center;flex-wrap:wrap;gap:7px;margin-bottom:10px}.lgg6oled13881_cta_chip{font-size:11px;color:#ffb0c8;background:rgba(255,150,185,.15);border:1px solid rgba(255,170,200,.35);padding:4px 12px;border-radius:20px}.lgg6oled13881_note{font-size:10px;color:rgba(215,175,190,.6);margin:10px 0 0}@media(max-width:560px){.lgg6oled13881_nums{grid-template-columns:repeat(3,1fr)}.lgg6oled13881_warranty{grid-template-columns:repeat(3,1fr)}.lgg6oled13881_why ul{grid-template-columns:1fr}.lgg6oled13881_feats{grid-template-columns:1fr}.lgg6oled13881_moderow{grid-template-columns:repeat(2,1fr)}.lgg6oled13881_filtrrow{grid-template-columns:repeat(2,1fr)}}\u003c\/style\u003e\u003cdiv class=\"lgg6oled13881_wrap\"\u003e\n\u003cdiv class=\"lgg6oled13881_trust\"\u003e\n\u003cspan\u003e🏪 Authorised LG Retail Partner\u003c\/span\u003e\u003cspan\u003e🚚 24-Hr Delhi NCR Delivery\u003c\/span\u003e\u003cspan\u003e🧾 GST Invoice\u003c\/span\u003e\u003cspan\u003e⭐ Mahajan Electronics Since 1981\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lgg6oled13881_hero\"\u003e\n\u003cdiv class=\"lgg6oled13881_hero_badge\"\u003e📺 LG OLED77G6PLA · 195 cm (77 inch) · OLED evo AI G6 · 4K Smart TV · 2026 Model\u003c\/div\u003e\n\u003ch1\u003e\n\u003cem\u003e3.9× brighter OLED with Hyper Radiant Color Tech.\u003c\/em\u003e\u003cbr\u003eα11 AI Processor Gen3 · Perfect Black · Reflection Free Premium.\u003c\/h1\u003e\n\u003cp class=\"lgg6oled13881_hero_sub\"\u003e4K Ultra HD 3,840 × 2,160 · 8.3 million self-lit pixels · Dual AI Engine · 120Hz native panel with VRR up to 165Hz · response time under 0.1 ms · Dolby Vision, HDR10 \u0026amp; HLG · Dolby Atmos with a 60W 4.2-channel speaker system · webOS 26 · flush-fit gallery design just 24.8 mm deep\u003c\/p\u003e\n\u003cdiv class=\"lgg6oled13881_hero_pills\"\u003e\n\u003cspan class=\"lgg6oled13881_pill brand\"\u003e✨ Hyper Radiant Color Technology\u003c\/span\u003e\u003cspan class=\"lgg6oled13881_pill\"\u003e🔆 3.9× higher peak brightness\u003c\/span\u003e\u003cspan class=\"lgg6oled13881_pill\"\u003e🪞 Reflection Free Premium certified\u003c\/span\u003e\u003cspan class=\"lgg6oled13881_pill\"\u003e🎮 VRR up to 165Hz 4K gaming\u003c\/span\u003e\u003cspan class=\"lgg6oled13881_pill\"\u003e🔊 60W · 4.2 channel · Dolby Atmos\u003c\/span\u003e\u003cspan class=\"lgg6oled13881_pill green\"\u003e🛡️ 3-Year Warranty\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- Stats --\u003e\u003cdiv class=\"lgg6oled13881_nums\"\u003e\n\u003cdiv class=\"lgg6oled13881_num\"\u003e\n\u003cspan class=\"n\"\u003e77 inch\u003c\/span\u003e\u003cspan class=\"l\"\u003e195 cm screen ✅\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lgg6oled13881_num\"\u003e\n\u003cspan class=\"n\"\u003e4K OLED\u003c\/span\u003e\u003cspan class=\"l\"\u003e3,840 × 2,160 ✅\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lgg6oled13881_num\"\u003e\n\u003cspan class=\"n\"\u003eα11 Gen3\u003c\/span\u003e\u003cspan class=\"l\"\u003eDual AI Engine ✅\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lgg6oled13881_num\"\u003e\n\u003cspan class=\"n\"\u003e3.9×\u003c\/span\u003e\u003cspan class=\"l\"\u003eHigher peak brightness ✅\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lgg6oled13881_num\"\u003e\n\u003cspan class=\"n\"\u003e120 Hz\u003c\/span\u003e\u003cspan class=\"l\"\u003eNative · VRR to 165Hz ✅\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lgg6oled13881_num\"\u003e\n\u003cspan class=\"n\"\u003e60 W\u003c\/span\u003e\u003cspan class=\"l\"\u003e4.2 ch Dolby Atmos ✅\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lgg6oled13881_num\"\u003e\n\u003cspan class=\"n\"\u003e24.8 mm\u003c\/span\u003e\u003cspan class=\"l\"\u003ePanel depth ✅\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lgg6oled13881_num green\"\u003e\n\u003cspan class=\"n\"\u003e3 Years\u003c\/span\u003e\u003cspan class=\"l\"\u003eWarranty ✅\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- Big callout --\u003e\u003cdiv class=\"lgg6oled13881_55\"\u003e\n\u003cdiv class=\"big\"\u003e3.9×\u003cspan\u003ebrighter peaks\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eDelhi living rooms are bright rooms.\u003c\/strong\u003e Afternoon light pours through the balcony door, the tube light stays on through a hazy winter evening, and most big screens wash out exactly when the family is actually watching. This G6 is built for that: 3.9× higher peak brightness driven by the α11 AI Processor Gen3 with \u003cstrong\u003eBrightness Booster Ultra\u003c\/strong\u003e, combined with \u003cstrong\u003eReflection Free Premium\u003c\/strong\u003e certification that keeps the picture clean instead of mirroring the room back at you. Perfect Black, Perfect Color and pixel-level dimming hold their depth in daylight, so a 77-inch screen looks like a 77-inch screen at 4 PM, not just after sunset.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- Brand tech --\u003e\u003cdiv class=\"lgg6oled13881_ai\"\u003e\n\u003cdiv class=\"icon\"\u003e✨\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch3\u003eHyper Radiant Color Technology — LG's next-generation OLED panel\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eHyper Radiant Color Tech raises every part of the picture at once.\u003c\/strong\u003e It delivers incomparable brightness together with Perfect Black and Perfect Color in any light, while preserving stunning 4K detail through the α11 AI Processor Gen3. Perfect Black and Perfect Color are \u003cstrong\u003eUL-verified\u003c\/strong\u003e, which means deeper contrast, higher brightness and accurate colour that has been measured rather than merely claimed — you can pick out every star in a night sky scene even with the room lights on.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- Fit \/ dimensions --\u003e\u003cdiv class=\"lgg6oled13881_build\"\u003e\n\u003cdiv class=\"icon\"\u003e📐\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch3\u003e1712 × 982 × 24.8 mm, 33.0 kg — measure the wall before the delivery van arrives\u003c\/h3\u003e\n\u003cp\u003eWithout the stand this television is \u003cstrong\u003e1712 mm wide, 982 mm tall and just 24.8 mm deep\u003c\/strong\u003e, and weighs \u003cstrong\u003e33.0 kg\u003c\/strong\u003e. That is a wall roughly 5 feet 8 inches across — worth checking against your TV wall, the window edge and the AC unit before you commit. The flush-fit Gallery Design then sits against that wall with no visible gap, which is exactly what a compact Delhi flat needs: the screen reads as part of the wall instead of a box projecting into a room where every centimetre of depth shows. Tell us the wall width and we will confirm the fit before dispatch.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- Protection --\u003e\u003cdiv class=\"lgg6oled13881_build\"\u003e\n\u003cdiv class=\"icon\"\u003e🛡️\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch3\u003eLG Quad Protection — built for Delhi's grid and Delhi's monsoon\u003c\/h3\u003e\n\u003cp\u003eFour layers of protection, and every one of them earns its place here. Built-in capacitors protect against high voltages including \u003cstrong\u003elightning strikes\u003c\/strong\u003e — the July storm that trips half the colony. Semiconductors are engineered with \u003cstrong\u003esurge protection\u003c\/strong\u003e for the swings that follow a power cut. Silicon gel and protective coatings shield the chipsets from \u003cstrong\u003ehumidity\u003c\/strong\u003e, the thing that quietly kills electronics through a Delhi monsoon. And webOS itself is guarded by \u003cstrong\u003eLG Shield\u003c\/strong\u003e, so your data stays safe and secure. From hardware to software, this television is built to last.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- AI Hub --\u003e\u003cdiv class=\"lgg6oled13881_modes\"\u003e\n\u003ch3\u003e🧠 AI Hub on webOS 26 — the TV that answers you\u003c\/h3\u003e\n\u003cdiv class=\"lgg6oled13881_moderow\"\u003e\n\u003cdiv class=\"lgg6oled13881_mcard\"\u003e\n\u003cspan class=\"micon\"\u003e🔎\u003c\/span\u003e\u003ch4\u003eMulti AI Search \u0026amp; Concierge\u003c\/h4\u003e\n\u003cp\u003eFind what to watch by asking for it, with AI Concierge suggesting what fits\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lgg6oled13881_mcard\"\u003e\n\u003cspan class=\"micon\"\u003e🗣️\u003c\/span\u003e\u003ch4\u003eAI Voice ID \u0026amp; My Page\u003c\/h4\u003e\n\u003cp\u003eThe TV recognises who is speaking and brings up that person's own page\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lgg6oled13881_mcard\"\u003e\n\u003cspan class=\"micon\"\u003e🖼️\u003c\/span\u003e\u003ch4\u003eAI Picture Wizard\u003c\/h4\u003e\n\u003cp\u003eTunes the picture to the way you actually like it, not to a factory preset\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lgg6oled13881_mcard\"\u003e\n\u003cspan class=\"micon\"\u003e🔊\u003c\/span\u003e\u003ch4\u003eAI Sound Wizard\u003c\/h4\u003e\n\u003cp\u003eShapes the sound profile around your room and your preference\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- Gaming --\u003e\u003cdiv class=\"lgg6oled13881_filtr\"\u003e\n\u003ch3\u003e🎮 Gaming and control, worked out properly\u003c\/h3\u003e\n\u003cdiv class=\"lgg6oled13881_filtrrow\"\u003e\n\u003cdiv class=\"lgg6oled13881_fcard\"\u003e\n\u003cspan class=\"fstep\"\u003eSpeed\u003c\/span\u003e\u003cspan class=\"ficon\"\u003e⚡\u003c\/span\u003e\u003ch4\u003e120Hz native · VRR to 165Hz\u003c\/h4\u003e\n\u003cp\u003eResponse time under 0.1 ms and ultra-low input lag in every match\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lgg6oled13881_fcard\"\u003e\n\u003cspan class=\"fstep\"\u003eSync\u003c\/span\u003e\u003cspan class=\"ficon\"\u003e🎯\u003c\/span\u003e\u003ch4\u003eG-SYNC \u0026amp; FreeSync Premium\u003c\/h4\u003e\n\u003cp\u003eNVIDIA G-SYNC Compatible and AMD FreeSync Premium keep motion tear-free\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lgg6oled13881_fcard\"\u003e\n\u003cspan class=\"fstep\"\u003eTune\u003c\/span\u003e\u003cspan class=\"ficon\"\u003e📈\u003c\/span\u003e\u003ch4\u003eGame Dashboard \u0026amp; Optimizer\u003c\/h4\u003e\n\u003cp\u003eRefresh rate, latency and visual mode adjusted live, with ALLM and HGIG\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lgg6oled13881_fcard\"\u003e\n\u003cspan class=\"fstep\"\u003eRemote\u003c\/span\u003e\u003cspan class=\"ficon\"\u003e🪄\u003c\/span\u003e\u003ch4\u003eAI Magic Remote\u003c\/h4\u003e\n\u003cp\u003eMotion sensor and scroll wheel — point like an air mouse, or just speak\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp style=\"font-size:11.5px;color:#5e1430;margin:12px 0 0;line-height:1.5\"\u003eDolby Vision for Gaming runs at 4K 120Hz, and NVIDIA GeForce NOW streams 4K 120Hz HDR cloud gaming with GeForce RTX 5080 performance on NVIDIA Blackwell architecture — no console in the cabinet, no extra box on the shelf.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- Tags --\u003e\u003cdiv class=\"lgg6oled13881_sens\"\u003e\n\u003ch3\u003e🧩 webOS 26 — what is built in\u003c\/h3\u003e\n\u003cdiv class=\"lgg6oled13881_sensrow\"\u003e\n\u003cspan class=\"lgg6oled13881_stag\"\u003e🤖 Google Gemini\u003c\/span\u003e\u003cspan class=\"lgg6oled13881_stag dk\"\u003e🧑‍💻 Microsoft Copilot\u003c\/span\u003e\u003cspan class=\"lgg6oled13881_stag\"\u003e🛡️ LG Shield\u003c\/span\u003e\u003cspan class=\"lgg6oled13881_stag dk\"\u003e💬 AI Chatbot\u003c\/span\u003e\u003cspan class=\"lgg6oled13881_stag\"\u003e🎨 AI HDR Remastering\u003c\/span\u003e\u003cspan class=\"lgg6oled13881_stag dk\"\u003e📺 LG Channels\u003c\/span\u003e\u003cspan class=\"lgg6oled13881_stag\"\u003e🏠 Google Home \u0026amp; LG ThinQ\u003c\/span\u003e\u003cspan class=\"lgg6oled13881_stag dk\"\u003e🍏 Apple AirPlay \u0026amp; Apple Home\u003c\/span\u003e\u003cspan class=\"lgg6oled13881_stag\"\u003e📲 Google Cast\u003c\/span\u003e\u003cspan class=\"lgg6oled13881_stag dk\"\u003e🪟 Multi View\u003c\/span\u003e\u003cspan class=\"lgg6oled13881_stag\"\u003e🌐 Full Web Browser\u003c\/span\u003e\u003cspan class=\"lgg6oled13881_stag dk\"\u003e🔄 webOS Re:New Program\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp style=\"font-size:11.5px;color:#5e1430;margin:10px 0 0;line-height:1.5\"\u003eThe webOS Re:New Program upgrades your TV for up to 5 years free — a 77-inch screen you buy today keeps getting newer software long after the box is thrown away.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- Feature cards --\u003e\u003cdiv class=\"lgg6oled13881_feats\"\u003e\n\u003cdiv class=\"lgg6oled13881_feat\"\u003e\n\u003cdiv class=\"fh\"\u003e🧠 α11 AI Processor 4K Gen3 with Dual AI Engine\u003c\/div\u003e\n\u003cp\u003eIt controls 8.3 million self-lit pixels precisely, and goes beyond a single AI engine — refining sharpness and texture at the same time for 4K that looks sharper and more natural. The NPU runs up to 5.6× faster, the CPU 50% faster and the GPU 70% stronger, which is why menus, gaming and AI features all feel instant. α11 AI Super Upscaling 4K and Dynamic Tone Mapping Ultra work off the same chip.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lgg6oled13881_feat\"\u003e\n\u003cdiv class=\"fh\"\u003e🎨 AI HDR Remastering \u0026amp; AI Picture Pro\u003c\/div\u003e\n\u003cp\u003eMost of what an Indian household actually watches — cable, older films, everyday streaming — is still SDR. AI automatically optimises colour, brightness and contrast and lifts that picture to HDR levels, with AI Genre Selection reading the content and Auto Brightness Control reading the room, so ordinary content finally looks like it belongs on a 77-inch OLED.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lgg6oled13881_feat\"\u003e\n\u003cdiv class=\"fh\"\u003e🔊 60W, 4.2 channel, Dolby Atmos\u003c\/div\u003e\n\u003cp\u003eA 4.2-channel speaker system driving 60W of output, decoding Dolby Atmos on the TV itself — sound rendered as 360° audio objects rather than fixed channels. Enough presence for a film night in a drawing room without anything else plugged in behind the screen.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lgg6oled13881_feat\"\u003e\n\u003cdiv class=\"fh\"\u003e🎬 Dolby Vision, HDR10, HLG \u0026amp; FILMMAKER MODE\u003c\/div\u003e\n\u003cp\u003eEvery major HDR format the Indian streaming and broadcast world uses, plus FILMMAKER MODE with Ambient Light Compensation that adapts to the light in your room and keeps the film as close as possible to its original grade. Auto Calibration keeps it accurate over the years.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- Specs --\u003e\u003ctable class=\"lgg6oled13881_specs\"\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrand \/ Model\u003c\/td\u003e\n\u003ctd\u003eLG OLED77G6PLA ✅\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eScreen Size\u003c\/td\u003e\n\u003ctd\u003e195 cm (77 inch) ✅\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisplay Type\u003c\/td\u003e\n\u003ctd\u003e4K OLED — OLED evo AI G6 ✅\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisplay Resolution\u003c\/td\u003e\n\u003ctd\u003e4K Ultra HD (3,840 × 2,160) ✅\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePanel Pixels\u003c\/td\u003e\n\u003ctd\u003e8.3 million self-lit pixels ✅\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRefresh Rate\u003c\/td\u003e\n\u003ctd\u003e120Hz Native (VRR up to 165Hz) ✅\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eResponse Time\u003c\/td\u003e\n\u003ctd\u003eLess than 0.1 ms ✅\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePicture Technology\u003c\/td\u003e\n\u003ctd\u003eHyper Radiant Color Technology ✅\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePeak Brightness\u003c\/td\u003e\n\u003ctd\u003e3.9× higher peak brightness · Brightness Booster Ultra ✅\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContrast \u0026amp; Colour\u003c\/td\u003e\n\u003ctd\u003ePerfect Black \u0026amp; Perfect Color — UL verified ✅\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWide Color Gamut\u003c\/td\u003e\n\u003ctd\u003ePerfect Color ✅\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eScreen Certification\u003c\/td\u003e\n\u003ctd\u003eReflection Free Premium ✅\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePicture Processor\u003c\/td\u003e\n\u003ctd\u003eα11 (Alpha 11) AI Processor 4K Gen3 with Dual AI Engine ✅\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProcessor Performance\u003c\/td\u003e\n\u003ctd\u003eNPU up to 5.6× faster · CPU 50% faster · GPU 70% stronger ✅\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAI Upscaling\u003c\/td\u003e\n\u003ctd\u003eα11 AI Super Upscaling 4K ✅\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDynamic Tone Mapping\u003c\/td\u003e\n\u003ctd\u003eDynamic Tone Mapping Ultra ✅\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHDR Formats\u003c\/td\u003e\n\u003ctd\u003eDolby Vision \/ HDR10 \/ HLG ✅\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHDR Enhancement\u003c\/td\u003e\n\u003ctd\u003eAI HDR Remastering · AI Picture Pro ✅\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAI Genre Selection\u003c\/td\u003e\n\u003ctd\u003eYes (SDR \/ HDR) ✅\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFILMMAKER MODE™\u003c\/td\u003e\n\u003ctd\u003eYes — with Ambient Light Compensation ✅\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHFR (High Frame Rate)\u003c\/td\u003e\n\u003ctd\u003e4K 120 fps (HDMI, USB) ✅\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDimming Technology\u003c\/td\u003e\n\u003ctd\u003ePixel Dimming ✅\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMotion\u003c\/td\u003e\n\u003ctd\u003eOLED Motion ✅\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePicture Modes\u003c\/td\u003e\n\u003ctd\u003e9 modes ✅\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAuto Brightness Control\u003c\/td\u003e\n\u003ctd\u003eYes ✅\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAuto Calibration\u003c\/td\u003e\n\u003ctd\u003eYes ✅\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eQFT \/ QMS\u003c\/td\u003e\n\u003ctd\u003eQuick Frame Transport \u0026amp; Quick Media Switching ✅\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAudio Output\u003c\/td\u003e\n\u003ctd\u003e60W ✅\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpeaker System\u003c\/td\u003e\n\u003ctd\u003e4.2 Channel ✅\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAudio Format\u003c\/td\u003e\n\u003ctd\u003eDolby Atmos ✅\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming Sync\u003c\/td\u003e\n\u003ctd\u003eNVIDIA G-SYNC Compatible · AMD FreeSync Premium ✅\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVRR (Variable Refresh Rate)\u003c\/td\u003e\n\u003ctd\u003eYes — up to 165Hz ✅\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eALLM \/ HGIG\u003c\/td\u003e\n\u003ctd\u003eAuto Low Latency Mode \u0026amp; HGIG Mode ✅\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGame Optimizer\u003c\/td\u003e\n\u003ctd\u003eYes — with Game Dashboard ✅\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDolby Vision for Gaming\u003c\/td\u003e\n\u003ctd\u003eYes — 4K 120Hz ✅\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud Gaming\u003c\/td\u003e\n\u003ctd\u003eNVIDIA GeForce NOW — 4K 120Hz HDR, GeForce RTX 5080 on Blackwell architecture ✅\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOperating System\u003c\/td\u003e\n\u003ctd\u003ewebOS 26 ✅\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAI Assistants\u003c\/td\u003e\n\u003ctd\u003eGoogle Gemini · Microsoft Copilot ✅\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAI Hub Features\u003c\/td\u003e\n\u003ctd\u003eMulti AI Search · AI Concierge · AI Voice ID with My Page · AI Chatbot · AI Picture Wizard · AI Sound Wizard ✅\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVoice Control\u003c\/td\u003e\n\u003ctd\u003eHands-free Voice Control · Intelligent Voice Recognition ✅\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHome Hub\u003c\/td\u003e\n\u003ctd\u003eGoogle Home · LG ThinQ ✅\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCasting \u0026amp; Apple\u003c\/td\u003e\n\u003ctd\u003eGoogle Cast · Works with Apple AirPlay · Works with Apple Home ✅\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart Extras\u003c\/td\u003e\n\u003ctd\u003eLG Channels · Multi View · My Page · Always Ready · Full Web Browser · Usage Care · USB Camera Compatible ✅\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmartphone Remote App\u003c\/td\u003e\n\u003ctd\u003eLG ThinQ ✅\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSoftware Upgrades\u003c\/td\u003e\n\u003ctd\u003ewebOS Re:New Program — up to 5 years free ✅\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRemote\u003c\/td\u003e\n\u003ctd\u003eAI Magic Remote, built in — motion sensor, scroll wheel, voice commands ✅\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProtection\u003c\/td\u003e\n\u003ctd\u003eLG Quad Protection — lightning strike, surge, humidity, webOS protection with LG Shield ✅\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDesign\u003c\/td\u003e\n\u003ctd\u003eFlush-fit Gallery Design ✅\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDimensions without Stand\u003c\/td\u003e\n\u003ctd\u003e1712 × 982 × 24.8 mm (W × H × D) ✅\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight without Stand\u003c\/td\u003e\n\u003ctd\u003e33.0 kg ✅\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eModel Year\u003c\/td\u003e\n\u003ctd\u003e2026 ✅\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWarranty\u003c\/td\u003e\n\u003ctd\u003e3 Years ✅\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInvoice\u003c\/td\u003e\n\u003ctd\u003eMahajan Electronics GST seller invoice ✅\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003cdiv class=\"lgg6oled13881_flag\"\u003e\n\u003cstrong\u003eBottom line:\u003c\/strong\u003e This is LG's flagship-class 77-inch OLED for 2026 — Hyper Radiant Color Tech with 3.9× higher peak brightness, Reflection Free Premium for bright Indian living rooms, the α11 AI Processor 4K Gen3 with Dual AI Engine, a 120Hz native panel that takes VRR to 165Hz, 60W of 4.2-channel Dolby Atmos sound, webOS 26, and \u003cstrong\u003e3 years of warranty\u003c\/strong\u003e. Tell us your wall width, seating distance and where the light falls, and we'll set it up right. Call \u003cstrong\u003e9710000251\u003c\/strong\u003e.\u003c\/div\u003e\n\u003c!-- Warranty --\u003e\u003cdiv class=\"lgg6oled13881_warranty\"\u003e\n\u003cdiv class=\"lgg6oled13881_wcard hi\"\u003e\n\u003cspan class=\"wn\"\u003e3 Years\u003c\/span\u003e\u003cspan class=\"wl\"\u003eWarranty ✅\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lgg6oled13881_wcard hi\"\u003e\n\u003cspan class=\"wn\"\u003e1st Year\u003c\/span\u003e\u003cspan class=\"wl\"\u003eFree Insurance at Mahajan ✅\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lgg6oled13881_wcard\"\u003e\n\u003cspan class=\"wn\"\u003eUp to 5 Years\u003c\/span\u003e\u003cspan class=\"wl\"\u003ewebOS Re:New Free Upgrades ✅\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- Why buy --\u003e\u003cdiv class=\"lgg6oled13881_why\"\u003e\n\u003ch3\u003eWhy buy from Mahajan Electronics?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eWe size the screen to your wall and seating distance before you buy\u003c\/li\u003e\n\u003cli\u003e45+ years of trust in premium home appliances\u003c\/li\u003e\n\u003cli\u003e24-hour delivery across Delhi NCR\u003c\/li\u003e\n\u003cli\u003eGST invoice — save up to 18% on business purchases\u003c\/li\u003e\n\u003cli\u003eMahajan seller invoice with full after-sales support\u003c\/li\u003e\n\u003cli\u003eRaja Garden · Jail Road · Dabri Mor\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c!-- CTA --\u003e\u003cdiv class=\"lgg6oled13881_cta\"\u003e\n\u003ch2\u003eOrder today. Delivered in 24 hours.\u003c\/h2\u003e\n\u003cp\u003eLG OLED77G6PLA · 195 cm (77 inch) · OLED evo AI G6 4K · α11 AI Processor 4K Gen3 · Dolby Vision, HDR10 \u0026amp; HLG · 60W 4.2ch Dolby Atmos · webOS 26 · VRR to 165Hz Gaming · 3-Year Warranty\u003cbr\u003eFree 1st year insurance with every purchase at Mahajan Electronics\u003c\/p\u003e\n\u003cdiv class=\"lgg6oled13881_cta_chips\"\u003e\n\u003cspan class=\"lgg6oled13881_cta_chip\"\u003e📍 Raja Garden\u003c\/span\u003e\u003cspan class=\"lgg6oled13881_cta_chip\"\u003e📍 Jail Road\u003c\/span\u003e\u003cspan class=\"lgg6oled13881_cta_chip\"\u003e📍 Dabri Mor\u003c\/span\u003e\u003cspan class=\"lgg6oled13881_cta_chip\"\u003e📞 9710000251\u003c\/span\u003e\u003cspan class=\"lgg6oled13881_cta_chip\"\u003e🌐 mahajanelectronics.com\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp class=\"lgg6oled13881_note\"\u003eImage for reference only.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0267\/9134\/6233\/files\/WhatsApp_Image_2026-09-17_at_2.00.10_PM_1_23d330ae-d18a-4d19-bcba-94a4053b6807.jpg?v=1789634516\"\u003e\u003c\/p\u003e\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0267\/9134\/6233\/files\/WhatsApp_Image_2026-09-17_at_2.00.10_PM_1.jpg?v=1789634046\"\u003e\u003c\/p\u003e\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0267\/9134\/6233\/files\/SLIP_ca838cce-0d28-48ea-92b1-dd5814b414a7.webp?v=1748075557\"\u003e\u003c\/p\u003e\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0267\/9134\/6233\/files\/OFFLINE_STORE_2fc1c5b1-1a31-4dfa-b0b7-1a80fc1e9afd.jpg?v=1741433143\"\u003e\u003c\/p\u003e","brand":"LG","offers":[{"title":"Size_77''","offer_id":46529231618105,"sku":"LG OLED77G6PLA","price":359992.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/9134\/6233\/files\/LG_OLED77G6PLA_195_cm_77_inch_OLED_evo_AI_G6_4K_Smart_TV_Mahajan_Electronics.jpg?v=1789637537","url":"https:\/\/mahajanelectronics.com\/products\/lg-oled77g6pla-195-cm-77-lg-oled-evo-ai-g6-4k-smart-tv-with-%ce%b111-ai-processor-gen3-with-dolby-vision-atmos-2026","provider":"Mahajan Electronics Online","version":"1.0","type":"link"}