🪞 Modern Frame Design with Built-in Solution

Timeless and minimal in form, The Frame blends smoothly into your interior and appears as beautiful as the art it displays. When paired with in-wall installation, its presence is elevated even further — creating a refined, flush look that enhances a calm, minimalist aesthetic.

• Ultra-slim flush wall profile
• Cleaner, minimalist interiors
• Gallery-inspired appearance
• Enhances any décor style
• Doesn't dominate — complements the room
• Premium aesthetics day & night

🔌 Installation Stoppers — Cable Management Simplified

Easily connect your devices to The Frame. Its Installation Stoppers extend from the back to create a secure gap between the TV and wall, making it simple to plug in consoles, sound systems, and more — completely hassle-free.

• Secure gap for easy plug-in
• Neat cable management
• No professional installer needed
• Connect consoles, soundbars & more

🔲 Customizable Magnetic Bezels

The Frame's customizable bezels are designed to give your TV the look of a true picture frame. Being magnetic, they snap on in seconds and help you personalize your TV to match your interior perfectly. Choose from a curated selection to complement your space.

• Magnetic snap-on in seconds
• Multiple colour options available
• Looks like a real picture frame
• Swap anytime your décor changes

↕️ Height-Adjustable Stand

With the Height Adjustable Stand, you can raise or lower The Frame to better align with your eye level or create space for devices like a soundbar beneath it — giving you greater flexibility in how you set up your living space.

🏛️ Art Home — Your Personal Gallery

When you're not watching TV, activate Art Mode and display stunning artwork, family photos, or curated collections from the world's most prestigious museums. Art Home helps you organize, browse and manage your favourite pieces, create playlists, and group artworks by theme — a truly personalized art experience on your wall.

• Access MoMA, Tate Modern, The Met
• Musée d'Orsay & international galleries
• Display personal family photos
• Create themed art playlists
• Motion sensor turns on when you enter
• No more black screen when idle

🌈 Generative Wallpaper

Beyond art collections, The Frame can generate unique visual wallpapers tailored to your mood and environment — creating an ever-changing, dynamic display that's always fresh and personal to you.

🔆 Glare-Free QLED Display

The Frame's Glare-Free QLED display dramatically reduces reflections while keeping brightness and colour consistent throughout. Traditional TVs suffer from harsh glare under sunlight or room lighting — The Frame solves this completely, ensuring every visual detail is preserved whether you're viewing art or entertainment.

• Reduced reflections & glare
• Consistent colour in all lighting
• Better daytime viewing experience
• Authentic art presentation quality
• UL Verified Glare Free (UGR <10)
• Matte canvas-like texture

🎨 Pantone Validated ArtfulColor — Gallery-Level Accuracy

The Frame reproduces artwork and entertainment content with remarkable precision. Pantone Validation ensures authentic colour reproduction that closely matches real-world gallery presentations — the richness and diversity of colour you'd see under gallery lighting, with the matte texture of a real canvas.

• Pantone Certified colour accuracy
• Richer, more vibrant colours
• Natural, lifelike skin tones
• Superior realism for artwork display
• Enhanced fine detail reproduction
• Gallery-lighting colour profile

🌟 Quantum HDR & AI Picture Enhancement

Samsung combines advanced AI processing with Quantum HDR technology to deliver breathtaking visuals for every type of content — from blockbuster films to live sport to your favourite streaming shows.

• Quantum HDR
• HDR10+ Adaptive
• AI HDR Remastering
• 4K AI Upscaling
• Real Depth Enhancer
• Color Booster Pro
• Wide Viewing Angle
• Supreme UHD Dimming

🧠 NQ4 AI Gen2 Processor

Powered by Samsung Vision AI and the NQ4 AI Gen2 Processor, The Frame intelligently optimizes both picture and sound in real time based on the content you're watching and your personal preferences. The more you use it, the smarter it becomes.

Key features at a glance

Design

What makes art on The Frame look like real art?

 

A timeless design, true to the essence of TV

Modern Frame Design with Built-in Solution

Timeless and minimal in form, The Frame blends smoothly into your interior and appears as beautiful as the art it displays. When paired with in-wall installation, The Frame’s presence is elevated even further — creating a refined, flush look that enhances a calm, minimalist aesthetic.¹

Cable connection made quick and simple

Installation Stoppers

Easily connect your devices to The Frame. Its Installation Stoppers extend from the back to create a secure gap between the TV and the wall, making it simple to plug in consoles, sound systems and more — hassle‑free.

 

Match your space with customizable bezels

Customizable Frame

The Frame’s customizable bezels are designed to give your TV the look of a true picture frame. Being magnetic, they can be snapped on in seconds and help you easily personalize your TV. Choose from a selection for the set that matches your interior.³

 

Height that fits your space

Height-adjustable Stand

With the Height Adjustable Stand, you can raise or lower The Frame to better align the screen with your eye level or create space for devices like a soundbar, giving you greater flexibility in how you set up your space.⁴

Where your artistic journey begins

Art Home

Art Home helps you organize, browse and manage your favorite pieces on The Frame. You can create playlists, group artworks by theme and adjust how they appear, allowing you to create a truly personalized art experience.⁷

Picture Quality

How does The Frame's picture quality elevate the art it displays?

 

Exceptional picture quality, unrivaled art quality

Glare Free with QLED

The Frame’s Glare Free with QLED display reduces reflections while keeping brightness and color consistent. Delivering stunning picture quality and lifelike art presentation, it ensures every visual detail is preserved and displayed for you to admire.

Less reflection, more definition

Anti-Glare Technology

Don't let sunlight or reflections from nearby lamps interfere with your viewing experience. With Anti-Glare Technology, you can clearly see what's on screen, and appreciate the textured details of the art as they were meant to be. Enjoy the art as the art, the TV as the TV.¹¹

The Frame TV is turned off, its screen reflecting the room’s lighting. The TV turns on to display a classic artwork as a vertical white line sweeps from left to right, wiping away the visible glare on the screen. Once the reflection disappears, the words ‘Anti-Glare Technology’ appear. UL Verified Glare Free logo. Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR < 34, V166045

Enjoy ArtfulColor validated by PANTONE

Pantone Validated - ArtfulColor

Meet fully authentic color representation, validated by PANTONE. The Frame reproduces the rich and diverse colors you would see in gallery lighting, made to look realistic with the matte texture of the canvas.¹²