Description
This Offer is Valid Till Date: 12-july-2026
🎉 7.5% Cashback up to ₹5,000 — Exclusive at Mahajan Electronics
On selected credit cards. T&C apply. Contact our team for eligible card details.
📺 98 inches. 247 cm. 120Hz. The biggest Samsung 4K you can put in your living room.
The Samsung UA98DU9000UXXL isn't just a large TV — it's a 98-inch statement piece with Crystal Processor 4K AI upscaling, 120Hz Motion Xcelerator for buttery gaming and sports, HDR10+ with UHD Dimming, PurColor for vivid accurate colour, Object Tracking Sound, Q-Symphony soundbar sync, SmartThings hub with Matter IoT support, and free Samsung-authorised installation within 48 hours. Backed by ₹5,000 cashback opportunity.
📺 Why 98 inches is a different category of television
- At 247 cm wide, this TV fills a wall — at standard viewing distance of 4–5 metres, it occupies your entire peripheral vision, creating genuine cinematic immersion
- 4K resolution across 98 inches means content remains sharp at every viewing distance — no pixelation even when sitting close
- Crystal Processor 4K AI upscaling makes standard HD content from cable, streaming, and YouTube look dramatically sharper on this scale
- UHD Dimming adjusts brightness zone by zone across the massive panel — preventing the washed-out look that standard TVs show at this size
- At 98 inches, sports like cricket and football create a stadium-like viewing experience that no smaller screen can replicate
PurColor + Mega Contrast + HDR10+ — why this picture stands apart
PurColor enhances colour accuracy across millions of shades — moving beyond standard sRGB to express colours closer to how they appear in real life. Mega Contrast dynamically increases the difference between bright highlights and dark areas for enhanced depth. HDR10+ adds dynamic metadata that adjusts tone mapping scene-by-scene — not just a static preset. The combination on 98 inches creates picture quality that genuinely impresses even experienced TV buyers.
🎮 Gaming on 98 inches — every spec that matters
SmartThings Hub + Matter IoT — the TV that controls your home
Built-in SmartThings Hub with Matter support turns this TV into the central controller for your smart home — lights, ACs, doorbells, cameras, sensors, and more. Bixby, Alexa, and Google Assistant are all available for hands-free voice control. Samsung TV Plus delivers free live TV channels across news, entertainment, and sports with no subscription. Apple AirPlay streams directly from iPhone and Mac without any setup.
Object Tracking Sound + Q-Symphony — audio that follows the action
Object Tracking Sound (OTS) analyses on-screen motion and adjusts the audio to follow it — sound moves with the action rather than staying static at the bottom of the screen. Q-Symphony technology synchronizes the TV's own speakers with a Samsung soundbar (sold separately) to create a unified, richer sound system rather than the soundbar replacing the TV audio. eARC support passes full-quality audio to external AV receivers.
Crystal Processor 4K — AI Upscaling
AI-driven upscaling converts HD and FHD content to near-4K quality — essential on 98 inches where lower-resolution content would be noticeably soft without upscaling. Every source looks better than it would on a standard display.
Samsung TV Plus — free content
Live TV channels across news, entertainment, sports, and movies — no subscription, no set-top box, no additional cost. Available immediately on setup, covering diverse Indian and international content genres.
Workspace — WFH on 98 inches
Access your PC, laptop, or mobile device on the 98-inch screen — ideal for presentations, video calls, spreadsheets, and work-from-home setups where screen real estate matters. Remote Desktop and screen mirroring built in.
Wi-Fi + Bluetooth + Ethernet
Full connectivity suite — Wi-Fi for wireless streaming, Ethernet for stable 4K content, Bluetooth for soundbars and controllers, Optical Audio Out for legacy audio systems. 3 × HDMI for simultaneous device connections.
🎯 Perfect for
| Brand | Samsung |
| Model | UA98DU9000UXXL |
| Display size | 98 Inches (247 cm) |
| Resolution | 3840 × 2160 (4K Ultra HD) |
| Refresh rate | 120 Hz (Motion Xcelerator) |
| Processor | Crystal Processor 4K |
| Display type | LED 4K UHD Panel |
| HDR format | HDR10+ · HLG |
| Contrast enhancement | Mega Contrast + UHD Dimming |
| Colour technology | PurColor |
| Audio output | 20W — 2CH with OTS + Q-Symphony |
| Smart OS | Tizen OS |
| Voice assistants | Bixby · Alexa · Google Assistant |
| Smart features | SmartThings Hub · Matter · Apple AirPlay · Daily+ · TV Plus |
| Gaming | VRR 120Hz · ALLM · Auto Game Mode |
| Response time | 8 ms |
| HDMI ports | 3 (ARC/eARC) |
| USB ports | 2 |
| Other connectivity | Wi-Fi · Bluetooth · Ethernet · Optical Audio Out |
| Aspect ratio | 16:9 |
| Power consumption | 490 W |
| Dimensions (W×H×D) | 218.1 × 124.4 × 6.3 cm |
| Weight | ≈ 51.8 kg |
| Country of manufacture | Vietnam |
| Warranty | 1 Year Comprehensive + 1 Year Additional on Panel |
🛡️ Warranty & installation
98 inches of Samsung brilliance. Bring it home today.
Order now for 24-hour delivery across Delhi NCR. ₹5,000 cashback + free installation — exclusively at Mahajan Electronics.
*T&C apply on cashback offer. Free Samsung installation within 48 hours of delivery. Product image shown is for reference only. Actual serial number and manufacturing date may vary.
PurColor: PurColor expresses the content you watch in vivid colors. It enables the TV to express a huge range of colors for optimal picture performance that translates into an immersive viewing experience.
4K Upscaling: Powerful 4K upscaling ensures you get up to 4K resolution for the content you love.
Samsung TV Plus: The best of TV. All for free. No need to pay for another subscription when you get live TV channels and on demand movies and shows for free. Watch free TV channels that cover diverse genres like news, entertainment, sports and more - without other apps or a cable/set-top box.
Contrast Enhancer: Contrast Enhancer dynamically adjusts your screen's contrast, resulting in an enhanced sense of depth and color when you watch content.
Motion Xcelerator 120Hz: With exceptional motion enhancements, Motion Xcelerator 120Hz provides differentiated motion performance to support VRR games up to 120 Hz, so you can conquer every enemy - even at soaring speeds.
Auto Low Latency Mode (ALLM): Auto Low Latency Mode sets optimal latency settings for your games automatically, allowing for smooth gaming and reactions to your commands.
SmartThings: Optimize your home devices into a smart lifestyle tailored to your needs. Enhanced with our built-in SmartThings hub, you can enjoy a customized smart home with various SmartThings-compatible devices that simplify your day-to-day.
Workspace: Work and learn from home. Access your PC, laptop and mobile devices easily and seamlessly on your screen. Now you can work and study straight from your TV.
Please Note: The image shown is for reference purposes only. Actual product details, including the serial number and manufacturing date, may vary.
