Description
3D Wash soaks every thread. Aqua Energie makes the detergent work.
7 Kg · 5 Star · 1200 RPM · Eco Inverter Motor.
Crescent Moon stainless-steel drum · Float Ball Valve · Laundry Add · Auto Tub Clean · Child Lock · Voltage Protection · Foam Detection · Smart Imbalance Correction · 20 wash programmes · premium black finish
In a city where half the colonies run on a tanker schedule and the rest on a borewell, water is not an abstract number. This Serena uses 8.9 litres per kilogram per cycle — a front load's structural advantage over a top load, where the drum tumbles clothes through a shallow bath instead of filling a tub to the brim. Pair that with a 5 Star BEE rating and the Eco Inverter motor, and the two running costs that actually add up in a Delhi household — the water bill and the electricity bill — both come down, load after load, year after year.
3D Wash System — the whole load gets soaked, not just the outside of it
Dry patches in the middle of a packed drum are why clothes come out smelling of detergent instead of clean. The 3D Wash System drives dynamic water jets and showers from the paddles so every garment in the drum is completely soaked and the detergent dissolves evenly through the load. Nothing sits dry in the centre; nothing gets a concentrated dose of undissolved powder on the outside. For uniforms, bedding, baby wear and mixed daily loads, that even soak is what separates a thorough wash from a superficial one.
Aqua Energie — Delhi's hard water, handled at the inlet
Borewell and tanker water across Delhi NCR is hard, and hard water is the reason detergent refuses to lather, whites drift towards grey, and bright colours flatten out after a few months. Aqua Energie energises the incoming water through a built-in filter device so the detergent dissolves properly before it ever reaches the fabric. The result is a softer wash from the same scoop of powder — and clothes that keep their colour and hand-feel through a long Delhi year.
🥁 The four pieces of engineering that do the washing
3D Wash System
Dynamic jets and showers from the paddles soak clothes fully and dissolve detergent evenly
Crescent Moon Drum
Gentle water cushion protects fabric; optimally placed holes still deliver full mechanical action
Float Ball Valve
Lets water out while keeping detergent in — less wastage, a stronger wash
Eco Inverter Motor
Quiet, durable and efficient drive that carries a 10-year warranty
🎛️ The details you use every week
Laundry Add
Pause the cycle, open the door and drop in the shirt you forgot
Auto Tub Clean
Reminds you to run the tub-clean programme after every 40 wash cycles
Express 15′
A full quick cycle for lightly worn clothes you need back the same evening
LED Display + Touch
Clear LED readout with touch controls on the black-finish panel
🛡️ Protection built into the machine
Voltage Protection and Auto Restart are the two that earn their keep in Delhi — the machine watches the incoming supply for fluctuation, and after a power cut it picks up rather than making you start the load over.
Big enough for a week of mixed laundry or a double bedsheet set, compact enough at 598 × 518 × 875 mm to fit the utility corner of a standard Delhi flat without rearranging the kitchen.
A 1200 RPM final spin pulls out far more water before clothes reach the line — which is exactly what a July monsoon week and a single covered balcony demand from a washing machine.
Twelve core programmes on the machine — Cotton, Synthetic, Mixed/Daily, Baby Wear, Cradle Wash, Bulky, Refresh, Express 15′, Tub Clean, Spin/Dry, Uniform and Linen — plus eight app-enhanced ones including Power Steam, Jeans, Sportswear and Anti-Allergen.
4 years comprehensive cover, 10 years on the Eco Inverter motor and 10 years of spare part support — the kind of backing that makes a front load a ten-year appliance rather than a five-year one.
| Brand / Model | IFB Serena BXN 7012K CMS ✅ |
| Type | Free-Standing Front Load Washing Machine ✅ |
| Capacity | 7 Kg ✅ |
| Recommended For | Families of 3 to 4 members ✅ |
| Energy Rating | 5 Star ✅ |
| Motor | Eco Inverter Motor ✅ |
| Spin Speed | Up to 1200 RPM ✅ |
| Water Technology | Aqua Energie ✅ |
| Wash System | 3D Wash System ✅ |
| Drum Type | Crescent Moon Drum · Stainless Steel ✅ |
| Valve Technology | Float Ball Valve ✅ |
| Laundry Add | Yes — pause and add laundry mid-cycle ✅ |
| Auto Tub Clean | Reminder after every 40 wash cycles ✅ |
| Core Programmes | Cotton · Synthetic · Mixed/Daily · Baby Wear · Cradle Wash · Bulky · Refresh · Express 15′ · Tub Clean · Spin/Dry · Uniform · Linen ✅ |
| App-Enhanced Programmes | Sportswear · Power Steam · Dark Wash · Jeans · Innerwear · Anti-Allergen · Quick 30′ · Delicates ✅ |
| Convenience & Safety | Child Lock · Voltage Protection · Foam Detection · Smart Imbalance Correction · Auto Restart · LED Display · Touch Controls ✅ |
| Water Consumption | 8.9 L/kg/cycle ✅ |
| Power Supply | 220–240 V ~ 50 Hz ✅ |
| Dimensions (W×D×H) | 598 × 518 × 875 mm ✅ |
| Net Weight | 66 kg ✅ |
| Colour / Finish | Black ✅ |
| Country of Origin | Made in India 🇮🇳 ✅ |
| In the Box | IFB Serena BXN 7012K CMS Washing Machine · Inlet Pipe & Drain Hose · User Manual & Warranty Card · Protective Rat Mesh Cover ✅ |
| Warranty | Tri-Shield Protection — 4 Years Comprehensive · 10 Years Motor · 10 Years Spare Part Support ✅ |
Why buy from Mahajan Electronics?
- 45+ years of trust in premium home appliances, since 1981
- 24-hour delivery across Delhi NCR
- GST invoice — save up to 18% on business purchases
- Authorised IFB dealer — 100% genuine product with full manufacturer warranty
- Expert guidance on front load washing machines and fabric care
- Raja Garden · Jail Road · Dabri Mor
Order today. Delivered in 24 hours.
IFB Serena BXN 7012K CMS · 7 Kg · 5 Star · 3D Wash · Aqua Energie · Eco Inverter · 1200 RPM · Black
Warranty is honoured against the Mahajan Electronics seller invoice issued with your purchase. Image for reference only.
