Description
AI reads the fabric, the load and the soil. Then it decides the wash.
7 Kg · 5 Star · 1200 RPM · Wi-Fi & Voice Control.
Eco Inverter motor with up to 50% water and 40% energy savings · Steam Refresh in 30 minutes · Power Steam · Warm Soak · CradleWash · Xpert Wash · Crescent Moon Drum · Auto Tub Clean · Laundry Add · 20+ wash cycles · Metallic Silver finish
Delhi households measure water in tanker trips and borewell hours, not in litres. The Eco Inverter motor on this Serena is rated for up to 50% water savings and 40% energy savings — the two lines on your monthly running cost that a washing machine actually controls. It gets there by driving the drum precisely instead of brute-forcing every cycle: quieter running, less vibration on a tiled floor, and a motor that IFB backs for ten years. Over a decade of four-loads-a-week laundry, that efficiency is the difference the appliance pays back.
AI-Powered Fabric Detection — the cycle is decided before it starts
A half load of cottons and a full drum of bedsheets should never get the same wash. This Serena senses fabric type, load size and soil level, then optimises the water level, the wash motion and the cycle time to match. Lightly soiled synthetics get a short, gentle handling; a heavy, dirty cotton load gets the full treatment. That precision is what protects colour, shape and texture across hundreds of washes — and it means you can drop the load in and press start without second-guessing the programme dial.
Steam Refresh — 30 minutes, no detergent, no water
Delhi winters are the season of the jacket worn four times and washed once, and the sweater that comes out of storage smelling of the cupboard. Steam Refresh revives lightly worn clothes in 30 minutes using steam alone — no detergent, no water — so odour and creases go and the garment is ready to wear again. It is the setting for woollens, jackets, party wear and anything you would rather not put through a full wash cycle, and it saves an enormous amount of laundry over a season.
♨️ Four wash technologies working on your clothes
Power Steam
Steam support for deeper, hygiene-focused cleaning on tough loads
Warm Soak
Softens and loosens tough stains before the wash cycle even begins
CradleWash
Gentle care for silks, woollens, baby wear and everything delicate
Xpert Wash
Expert wash performance tuned for thorough everyday results
🎛️ Convenience built into the routine
Wi-Fi + MY IFB App
Start, schedule and monitor the wash from your phone, or use voice control
Laundry Add
Add missed laundry mid-cycle without restarting the programme
Auto Tub Clean
Keeps the tub hygienic and keeps odours out of the next load
Crescent Moon Drum
Engineered grooves prevent fabric damage while improving wash quality
🧺 20+ wash cycles for every kind of load
Hygiene / Anti-Allergen and Baby Wear are the two Delhi parents reach for most — a proper deep-clean programme for school uniforms and cot bedding after a dusty week.
A 1200 RPM final spin pulls the water out before the clothes reach the line — which is exactly what a monsoon fortnight and one covered balcony ask of a washing machine in a compact flat.
Quiet, powerful and reliable, rated for up to 50% water and 40% energy savings, and backed by a 10-year motor warranty — the component that decides how long a front load stays a good machine.
Specially engineered drum grooves cushion the fabric while CradleWash handles silks, woollens and baby wear gently — the pairing that keeps good clothes looking new instead of worn.
Manufactured in India at 598 × 521 × 875 mm — a standard front-load footprint that slots into a Delhi flat's utility corner, with IFB's service network and 10 years of spare part support behind it.
| Brand / Model | IFB Serena MSN 7012K CMS ✅ |
| Type | Fully Automatic Front Load Washing Machine ✅ |
| Capacity | 7 Kg ✅ |
| Recommended For | Small to medium-sized families ✅ |
| Colour | Metallic Silver ✅ |
| Energy Rating | 5 Star Energy Rated ✅ |
| Spin Speed | 1200 RPM ✅ |
| Motor | Eco Inverter Motor — up to 50% water and 40% energy savings ✅ |
| Wash Intelligence | AI-Powered Fabric Detection — fabric type, load size and soil level ✅ |
| Steam Features | Steam Refresh (30 minutes, no detergent or water) · Power Steam ✅ |
| Stain Care | Warm Soak ✅ |
| Fabric Care | CradleWash · Xpert Wash · Crescent Moon Drum ✅ |
| Tub Care | Auto Tub Clean ✅ |
| Convenience | Laundry Add ✅ |
| Connectivity | Wi-Fi Enabled · MY IFB App · Voice Control ✅ |
| Wash Cycles | 20+ cycles across daily, delicate, deep-cleaning and smart-utility needs ✅ |
| Programmes | Mixed · Express / 15 Min · Quick 30 · Cotton · CradleWash · Woollens · Innerwear · Baby Wear · Hygiene / Anti-Allergen · Power Steam · Bulky / Bedding · Sportswear · MY IFB · Spin / Dry · Tub Clean · Refresh ✅ |
| Power Supply | 220–240 V / 50 Hz / Single Phase ✅ |
| Dimensions (W×D×H) | 598 × 521 × 875 mm ✅ |
| Weight | 66 Kg ✅ |
| Country of Origin | Made in India 🇮🇳 ✅ |
| In the Box | IFB Serena MSN 7012K CMS Washing Machine · Inlet Pipe · Drain Hose · User Manual · Warranty Card ✅ |
| Warranty | 4 Years Complete Warranty · 10 Years Motor · 10 Years Spare Part Support ✅ |
Why buy from Mahajan Electronics?
- 45+ years of trust in premium home appliances, since 1981
- 24-hour delivery across Delhi NCR
- GST invoice — save up to 18% on business purchases
- Authorised IFB dealer — original product with official warranty
- Fixed transparent pricing and expert product guidance
- Raja Garden · Jail Road · Dabri Mor
Order today. Delivered in 24 hours.
IFB Serena MSN 7012K CMS · 7 Kg · 5 Star · AI Fabric Detection · Steam Refresh · Power Steam · Wi-Fi · 1200 RPM · Metallic Silver
Warranty is honoured against the Mahajan Electronics seller invoice issued with your purchase. Image for reference only.
