Description
IFB Serena MSN 7012K CMS 7 Kg Front Load Washing Machine
Reimagine your laundry routine with the IFB Serena MSN 7012K CMS 7 Kg Front Load Washing Machine in Metallic Silver. Designed for intelligent washing, supreme fabric care and future-ready convenience, it combines AI-powered fabric detection, Steam Refresh, Power Steam, Warm Soak, Eco Inverter Motor, Wi-Fi and voice control, CradleWash, Xpert Wash, Crescent Moon Drum, Auto Tub Clean, Laundry Add and 1200 RPM spin speed for smart, silent and sustainable washing in modern homes.
⭐ Product Overview
Smart Technology. Supreme Fabric Care. Future-Ready Washing.
The IFB Serena MSN 7012K CMS is a premium 7 Kg fully automatic front load washing machine designed for small to medium-sized families. It handles daily loads, bedsheets, jackets, delicates, woollens, baby wear and hygiene-focused laundry with intelligent cycle control and premium fabric protection.
AI-powered fabric detection senses fabric type, load size and soil level to optimise water, wash motion and cycle time, helping preserve colour, shape and texture. Steam Refresh, Power Steam and Warm Soak support freshness, wrinkle reduction and deeper stain loosening, while Wi-Fi and voice control add modern smart-home convenience.
✨ Clear Feature Highlights
7 Kg Front Load Capacity
Ideal for small to medium-sized families and everyday mixed laundry.
AI-Powered Fabric Detection
Senses fabric type, load size and soil level to optimise water, wash motion and cycle time.
Steam Refresh
Revives lightly worn clothes in 30 minutes using steam with no detergent or water.
Eco Inverter Motor
Quiet, powerful and reliable performance with up to 50% water and 40% energy savings as provided.
1200 RPM Spin Speed
Faster water extraction helps reduce drying time and improves laundry efficiency.
Wi-Fi & Voice Control
Connect through the MY IFB app or use compatible voice assistants for smart control.
CradleWash & Xpert Wash
Gentle care for delicates like silks, woollens and baby wear with expert wash performance.
Crescent Moon Drum
Specially engineered grooves help prevent fabric damage while enhancing wash quality.
🤖 AI-Powered Fabric Detection
Smarter Wash Decisions for Every Load
The Serena MSN 7012K CMS automatically senses fabric type, load size and soil level to optimise water, wash motion and cycle time. This helps protect colour, shape and texture while delivering more precise cleaning for daily laundry and special fabrics.
🌫 Steam Refresh + Power Steam
Freshness, Wrinkle Reduction & Hygiene-Focused Washing
Steam Refresh revives lightly worn clothes in just 30 minutes using only steam — no detergent and no water as provided. Power Steam and Warm Soak help soften and loosen tough stains before the wash cycle begins, supporting deeper, hygiene-focused cleaning.
⚙ Eco Inverter Motor & Efficiency
Quiet, Durable and Energy-Saving Performance
The Eco Inverter Motor delivers quiet and powerful performance for everyday laundry. It is listed with up to 50% water savings and 40% energy savings as provided, while supporting long-lasting reliability and smooth operation.
📱 Wi-Fi Enabled Smart Laundry
MY IFB App and Voice Control
Connect the washing machine with the MY IFB app for a seamless laundry experience. Smart Wi-Fi and voice control support convenient control, cycle access and modern connected-home usage, subject to app setup, network compatibility and supported voice assistants.
🧺 Wash Programs
20+ Cycles for Every Need
Daily Essentials: Mixed, Express / 15 Min, Quick 30 and Cotton.
Delicate Care: CradleWash, Woollens, Innerwear and Baby Wear.
Deep Cleaning: Hygiene / Anti-Allergen, Power Steam, Bulky / Bedding and Sportswear.
Smart Utility: MY IFB, Spin / Dry, Tub Clean and Refresh.
🛡 Convenience & Fabric Protection
Auto Tub Clean, Laundry Add and Crescent Moon Drum
Auto Tub Clean helps reduce odours and maintain tub hygiene, while Laundry Add allows missed laundry to be added mid-cycle without restarting. The Crescent Moon Drum uses specially engineered grooves to help prevent fabric damage and enhance wash quality.
🎯 Ideal For
Small-Medium Families
7 Kg capacity for daily loads.
Smart Homes
Wi-Fi and voice control.
Delicate Fabrics
CradleWash and Crescent Moon Drum.
Busy Users
Steam Refresh and quick cycles.
Hygiene Wash Needs
Power Steam and Warm Soak.
Energy Savers
5 Star rated Eco Inverter.
📦 What’s in the Box
IFB Serena MSN 7012K CMS front load washing machine, inlet pipe, drain hose, user manual and warranty card as per final IFB packaging. Accessories and documentation may vary by final packaging and batch.
📊 Technical Specifications
| Feature | Details |
|---|---|
| Brand | IFB |
| Model | SERENA MSN 7012K CMS |
| Model Code | SERENAMSN7012K CMS |
| Product Type | Fully Automatic Front Load Washing Machine |
| Capacity | 7 Kg |
| Recommended Users | Small to medium-sized families |
| Colour | Metallic Silver |
| Energy Rating | 5 Star Energy Rated |
| Spin Speed | 1200 RPM |
| Motor | Eco Inverter Motor |
| AI Feature | AI-Powered Fabric Detection |
| Steam Features | Steam Refresh, Power Steam |
| Stain Care | Warm Soak |
| Smart Connectivity | Wi-Fi Enabled, MY IFB App, Voice Control as provided |
| Fabric Care | CradleWash, Xpert Wash, Crescent Moon Drum |
| Tub Care | Auto Tub Clean |
| Convenience | Laundry Add Option |
| Wash Cycles | 20+ Cycles for daily, delicate, deep cleaning and smart utility needs |
| Program Examples | Mixed, Express / 15 Min, Quick 30, Cotton, CradleWash, Woollens, Innerwear, Baby Wear, Hygiene / Anti-Allergen, Power Steam, Bulky / Bedding, Sportswear, MY IFB, Spin / Dry, Tub Clean, Refresh |
| Power Supply | 220–240V / 50Hz / Single Phase |
| Dimensions (W × D × H) | 598 × 521 × 875 mm |
| Weight | 66 Kg |
| Country of Origin | India |
| Warranty | 4 Years Comprehensive / Complete Warranty, 10 Years Motor Warranty, 10 Years Spare Part Support |
🛡 Warranty & Support
4 Years Comprehensive / Complete Warranty, 10 Years Motor Warranty and 10 Years Spare Part Support, as provided.
*Warranty terms and conditions apply as per IFB brand policy. Please refer to the final invoice or warranty card for exact coverage, exclusions, spare support and service terms.
🏬 Why Buy from Mahajan Electronics?
- 45+ years of trusted retail experience and customer support.
- 24-hour delivery across Delhi & NCR during business hours, subject to stock and serviceability.
- GST invoice available — save up to 18% on eligible business purchases.
- Authorised IFB dealer support with original products and official warranty.
- Fixed transparent pricing with no hidden fees.
- Expert product guidance and after-sales support.
- Stores at Raja Garden, Jail Road and Dabri Mod.
Smart, Silent and Sustainable Washing for Modern Homes
Reimagine your laundry routine with the IFB Serena MSN 7012K CMS — a future-ready 7 Kg front load washing machine with AI wash intelligence, Steam Refresh, Power Steam, Wi-Fi control, Eco Inverter performance and premium Metallic Silver styling.
Available now at Mahajan Electronics — where quality meets trust.
uncompromise on intuitive and superior technology
Enhanced comfort with extra features makes each wash fabulous.
uncompromise on peace of mind
The backup of a warranty, the ease of home delivery and convenient exchange offers.
Please Note: The image shown is for reference purposes only. Actual product details, including the serial number and manufacturing date, may vary.
Made in india
