Description
JURA BRAND WARRANTY — AUTHORISED JURA PARTNER · 100% GENUINE · MAHAJAN ELECTRONICS SINCE 1981
P.R.G. grinder · 8th Gen 3D Brewing · Cold Extraction · 4.3" touchscreen · 280g hopper · 2.4L tank · Aluminium Black · 2026 model · Warranty: verify at purchase.
The Z10. Swiss precision.
Hot and cold. One machine,
every coffee in the café menu.
P.R.G. electronically adjusts grind per drink type. 8th Generation 3D Brewing delivers even extraction for richer aroma. Cold Extraction Process yields true cold brew — not chilled espresso. 4.3" full-colour touchscreen. 280g hopper, 2.4L tank. Aluminium Black. 2026 model.
❄️ Cold Extraction Process — what separates the Z10 from machines with an "iced coffee" button
Standard machines produce "cold coffee" by brewing hot espresso then chilling it — or running hot water over ice. The Z10's Cold Extraction Process uses cold water at high pressure, extracting a completely different flavour profile: fruity, bright, naturally sweet notes that hot extraction suppresses. This is chemically distinct from hot brew: cold water dissolves aromatic compounds at lower rates, favouring fruity esters and citric acids over the bitter chlorogenic acid derivatives that dominate hot extraction at the same roast level. The result is not just a chilled coffee — it is a categorically different beverage from the same beans.
P.R.G. — Product Recognising Grinder: why automatic grind adjustment changes the cup
Grind size is the single most influential variable in espresso extraction quality — more influential than water temperature, brew time, or even bean origin. At a fixed grind size, a ristretto (15–25ml, very short extraction) and a lungo (80–110ml, extended extraction) will produce dramatically different quality outcomes: the grind optimal for espresso (fine, 8–10 seconds pre-infusion contact) produces over-extracted bitterness in a lungo (the same fine grind with 3× the water contact time extracts progressively more bitter compounds as extraction continues past the optimal yield). Conversely, the coarser grind appropriate for lungo's longer water contact produces under-extracted, sour, watery espresso. Professional baristas adjust grind size between drink types — a manual process requiring skill, experience, and time. The Z10's Product Recognising Grinder uses electronic actuation of the grinder burrs rather than a mechanical dial — when the user selects a drink type on the 4.3" touchscreen, the P.R.G. system reads the drink programme and automatically positions the burrs at the pre-calibrated optimal grind fineness for that specific drink's extraction parameters. The Aroma Selection feature additionally allows the user to fine-tune the grind within the programme's range — selecting a finer grind within the ristretto programme for a more intense extraction, or coarser for a gentler profile. The "Product Recognising" nomenclature reflects that the grinder recognises which product is being prepared and configures itself accordingly — eliminating the manual grind adjustment that is the most technically demanding step in producing varied espresso drinks.
8th Generation Brewing Unit with 3D Brewing Technology — what "3D" means for extraction
Espresso extraction is a fluid dynamics problem: hot pressurised water must flow evenly through a compacted coffee puck, dissolving flavour compounds uniformly across the puck's volume. Uneven flow — channelling — occurs when water finds paths of least resistance through the puck, flowing preferentially through low-density areas and bypassing denser areas entirely. In channelled extraction, the over-watered channels are over-extracted (bitter, astringent) while the under-watered bypass zones are under-extracted (sour, thin) — the cup contains both in the same shot, producing a muddled, unbalanced result. JURA's 8th Generation Brewing Unit addresses channelling through 3D Brewing Technology, which combines three-dimensional water distribution across the coffee puck surface with pre-infusion management. The 3D distribution uses a shower head design that distributes water across the full puck diameter from above before applying extraction pressure, pre-wetting the entire puck surface uniformly before the high-pressure extraction phase begins. Pre-wetting (pre-infusion) allows the coffee grounds to absorb a small quantity of water and begin releasing CO₂ gas trapped in freshly ground coffee — this degassing is critical because CO₂ bubbles in the puck create preferential flow channels before pressure is applied. Pre-infusion at low pressure allows degassing to complete before full extraction pressure is applied, after which the puck structure is uniform and ready for even flow. The 8th generation designation reflects iterative engineering improvements across JURA's brewing unit development history — the Z10 receives JURA's most advanced brewing unit iteration, designed to handle both hot espresso extraction and the Cold Extraction Process's different pressure and temperature requirements from the same mechanical platform.
Swiss engineering + the Indian premium coffee market — why the Z10 exists at this price point
JURA is a Swiss company founded in 1931 (Niederbuchsiten, Canton of Solothurn) that has been producing automatic coffee machines since 1986. Swiss manufacturing in the precision engineering and watchmaking tradition places JURA's quality philosophy in a specific context: Swiss mechanical tolerance standards for consumer goods are typically tighter than those from mass-production origins, and Swiss brand positioning in the global market has historically commanded a premium that reflects both the manufacturing reality and the brand heritage. The Z10 at its price point (typically ₹3–5 lakh in the Indian premium market) competes against Italian super-automatic machines (De'Longhi, Saeco, Jura's own lower range) and positions above them on the specific axes of build precision, grinder technology (P.R.G. is unique to JURA), and the Cold Extraction Process capability that no other mainstream automatic machine in this segment offers. For the Indian market context: the premium at-home coffee segment has grown significantly post-2020, driven by WFH professionals who previously consumed café coffee daily and sought to replicate café quality at home, and by a general premiumisation trend in urban Indian kitchen equipment. Delhi NCR represents the highest-density concentration of this buyer segment in India. The Z10's 2026 model designation places it at the current product generation — buyers can be confident they are purchasing the current platform rather than a prior generation being cleared from inventory. The machine's 32×38×45 cm footprint and 12.3 kg weight make it a permanent countertop installation — this is a statement appliance positioned analogously to a premium kitchen renovation element, not a temporary or portable device.
🎯 Ideal for
| Brand | JURA |
| Model | Z10 (INTB) — 2026 model |
| Type | Fully Automatic Espresso Machine |
| Grinder | Product Recognising Grinder (P.R.G.) — automatic grind per drink type, fine to coarse, Aroma Selection |
| Brewing unit | 8th Generation with 3D Brewing Technology — even water distribution, pre-infusion |
| Cold brew | Cold Extraction Process — cold water + high pressure, preserves fruity notes |
| Display | 4.3" Full Colour Touchscreen |
| Bean hopper | 280g capacity |
| Water tank | 2.4 Litres |
| Coffee menu | Ristretto · Espresso · Lungo · Cappuccino · Flat White · Cold Brew Specialties + more |
| Dimensions (W×D×H) | 32 × 38 × 45 cm |
| Weight | ~12.3 kg |
| Colour | Aluminium Black |
| ⚠️ Warranty | 1 year Warranty by Brand |
🛡️ JURA Brand Warranty + Authorised Partner
P.R.G. Grinder. 8th Gen 3D Brewing. True Cold Extraction. 4.3" Touch. 280g + 2.4L. Aluminium Black. 2026. Swiss precision. Order today.
Every café specialty — hot or cold — from one machine at home. Expert consultation at Mahajan Electronics. 24-hour delivery. GST invoice. Genuine JURA since 1981.
⚠️ Voltage not stated in source — verify 220–240V 50Hz India compatibility before purchase. ⚠️ Warranty duration not stated — verify terms at purchase. Call 9710000251. Use JURA-recommended cleaning tablets and descaler — third-party products may void warranty. Water filter recommended for Delhi NCR hard water — ask in-store. Cold Extraction requires beans with appropriate roast profile for cold brew (light-to-medium recommended). Product image for reference.
Please Note: The image shown is for reference purposes only. Actual product details, including the serial number and manufacturing date, may vary.
