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✅ 1-Year Comprehensive + 10-Year Compressor Warranty — Authorised LG Partner · 100% Genuine · Mahajan Electronics Since 1981
Made in India. Professional installation. 24-hour delivery Delhi NCR. GST invoice available.
💳 10% Cashback up to ₹7,000 on Selected Credit Cards — Highest Cashback in Mahajan Range · T&C Apply · Call 9710000251 for details
🚚 24-Hour Delivery — Delhi NCR 🧾 GST Invoice — Save 18% 🏪 Mahajan Electronics Since 1981 ⭐ LinearCooling™ · ThinQ® Wi-Fi · Hygiene Fresh⁺™ · Auto Ice · 574L
🖤 LG 574L 3★ French Door. LinearCooling™. DoorCooling⁺™. Hygiene Fresh⁺™. Auto Ice Maker. ThinQ® Wi-Fi. BLDC Smart Inverter. Black Glass. GV-B23FFLMB 2026.
The LG GV-B23FFLMB is the French Door premium — the largest, most technologically advanced refrigerator in the Mahajan Electronics LG range. LinearCooling™ maintains temperature within ±0.5°C for up to 7 days' food freshness (vs ±3–4°C in standard refrigerators); DoorCooling⁺™ vents near the door ensure faster beverage chilling and uniform air distribution across all shelves; Hygiene Fresh⁺™ 5-step air filtration reduces 99.999% of bacteria and eliminates odours; Auto Ice Maker produces ice continuously without manual refilling; LG ThinQ® Wi-Fi app monitors and adjusts settings remotely; BLDC Smart Inverter Compressor; Metal Fresh™ premium metallic interior; 4 freezer drawers; 6 transparent door baskets; 2 vegetable drawers; adjustable toughened glass shelves; Express Freeze; door alarm; Black Glass finish. 112kg. 835×1860×736mm. Made in India.
🏆 LG GV-B23FFLMB — 574L French Door 2026 ❄️ LinearCooling™ — ±0.5°C · 7-Day Freshness 🦠 Hygiene Fresh⁺™ — 99.999% Bacteria Reduction 📱 ThinQ® Wi-Fi — Remote App Control 🧊 Auto Ice Maker — No Manual Refill 💳 10% Cashback up to ₹7,000 — Highest in Range
574LFrench Door — largest in LG range here
LinearCooling™±0.5°C · 7-day food freshness
99.999%Bacteria reduction — Hygiene Fresh⁺™
Auto IceMaker — no manual refill
ThinQ®Wi-Fi — remote app control
₹7,000Max cashback — highest in range
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LinearCooling™ — how LG's flagship cooling technology maintains ±0.5°C and what that means for food freshness
Standard refrigerator compressors operate in an on-off cycle: when the interior temperature rises above the set point, the compressor starts, runs until the temperature drops below the set point by a margin, then stops. This cycling creates a temperature swing — typically ±3–4°C around the set temperature. In a standard fridge set to 3°C, the actual temperature fluctuates between roughly 0°C and 7°C throughout the day. This thermal cycling has a direct impact on food quality: cell walls in fruits and vegetables expand and contract with temperature changes, accelerating cellular breakdown that manifests as softening and loss of crispness; proteins in dairy and meat undergo progressive denaturation with each temperature excursion above optimal; moisture migrates within food as vapour pressure gradients change with temperature, causing surface drying and texture degradation. LG's LinearCooling™ uses a linear compressor that varies its stroke (the distance the piston travels) rather than cycling on and off — the compressor runs continuously at a stroke calibrated to exactly match the heat load entering the refrigerator, maintaining temperature within ±0.5°C of the set point. The practical result LG certifies is food freshness up to 7 days — fruits and vegetables that remain crisp and nutritionally intact for nearly a week rather than the 3–4 days typical of a standard refrigerator. For a joint or large family where a large weekly shop is the norm rather than daily market trips, 7-day freshness retention changes the logistics of household food management — buying larger quantities on the weekend and having them genuinely fresh by the following weekend rather than requiring mid-week resupply runs.
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Hygiene Fresh⁺™ — 5-step air filtration that removes 99.999% of bacteria and eliminates odour
Standard refrigerators circulate air across evaporator coils to maintain temperature — this circulation also moves airborne bacteria, mould spores, and odour compounds throughout the refrigerator interior. A strong-smelling item (fish, garlic, leftover curry) placed in one compartment redistributes its volatiles to every other compartment via the shared airflow, affecting the taste and smell of adjacent foods. Hygiene Fresh⁺™ is a 5-stage air purification system integrated into the refrigerator's internal airflow circuit: a pre-filter captures large particulates; a deodorising filter adsorbs odour compounds; an anti-bacterial filter reduces airborne bacteria and mould spores; an activated carbon stage handles residual volatile organic compounds; and a final filter ensures clean air re-enters circulation. The 99.999% bacteria reduction claim is independently tested — eliminating essentially all airborne bacterial contamination that would otherwise cross-contaminate between compartments and accelerate spoilage. The practical test: store fresh fish and cut fruit in the same refrigerator — in a standard fridge, the fruit absorbs fish odour within hours; in the GV-B23FFLMB, the Hygiene Fresh⁺™ system prevents the odour transfer entirely.
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LG ThinQ® Wi-Fi — the first connected refrigerator in the Mahajan Electronics LG range
ThinQ® connects the GV-B23FFLMB to the LG Home Assistant app on any smartphone — enabling remote temperature monitoring and adjustment (lower the fresh-food set point before a large grocery delivery arrives without being home); real-time alerts for door-left-open events (the door alarm also sounds locally, but the app sends a push notification when you're in another room or away from home); energy consumption monitoring (the app displays daily, weekly, and monthly power use, allowing comparison against previous periods); and Express Freeze activation from the app before returning home with ice cream or frozen items that need to freeze quickly. For a household where the refrigerator is a significant shared asset and different family members use it throughout the day, app monitoring provides oversight that a non-connected refrigerator cannot — the "did someone leave the fridge open while I was out?" question gets a definitive answer with a notification timestamp.
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DoorCooling⁺™ — why door-side cooling vents matter for a French Door refrigerator
In a standard refrigerator, cool air enters from the back of the cabinet and circulates toward the front — the areas closest to the door (door baskets, front portions of shelves) receive the warmest air, which has already absorbed heat from stored food as it travels from the rear evaporator. Door baskets holding beverages, condiments, and frequently accessed items are in the warmest zone. DoorCooling⁺™ adds dedicated cooling vents positioned near the door opening, directing cool air specifically at the front of the compartment and the door baskets — ensuring that beverages in the door cool as quickly as items at the rear of the shelf, and that the temperature at the door face is consistent with the set temperature rather than being 1–3°C warmer. For a French Door refrigerator where the door baskets hold 6 full-height transparent compartments — likely carrying multiple beverage bottles and frequently accessed items — DoorCooling⁺™'s front-directed airflow is particularly relevant.
📦 574L French Door storage layout
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2 Vegetable Drawers
Separate humidity-controlled drawers
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4 Freezer Drawers
Organized compartments — ice, meat, frozen, dedicated
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6 Door Baskets
Transparent — bottles, condiments, beverages visible
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Fresh Tray
Spices, sauces, and small items separately organized
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Auto Ice Maker
Continuous ice — no refilling, no trays
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Adjustable Glass Shelves
2 × tempered glass — reconfigurable for tall items
More features worth knowing
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Auto Ice Maker — continuous ice, zero manual effort
The Auto Ice Maker fills, freezes, and ejects ice cubes continuously into a dedicated ice bin — accessible from the freezer drawer without removing an ice tray. For a large family where ice demand during Delhi NCR summers is constant (cold water, nimbu pani, cold beverages throughout the day), the Auto Ice Maker eliminates the "the ice tray is empty again" problem. No water connection required — it uses the refrigerator's internal water reservoir, which is manually filled and automatically transferred to the ice maker.
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Metal Fresh™ Interior + Black Glass
Metal Fresh™ adds metallic silver trim to shelf edges and drawer frames — not merely decorative but functional: the metallic surfaces reflect cool air back into the compartment rather than absorbing it, slightly improving thermal efficiency at the interior surfaces. The Black Glass exterior is the most premium finish in the LG refrigerator range — a deep black with a glass overlay that reflects kitchen lighting elegantly, is smudge-resistant, and visually anchors the kitchen as a focal point rather than blending into it.
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BLDC Smart Inverter + Express Freeze
BLDC Smart Inverter runs continuously at variable speeds — eliminating on-off thermal cycling, reducing noise, and extending compressor life. 10-year compressor warranty from LG. Express Freeze accelerates the freezer zone to maximum cooling for rapid freezing of fresh groceries, ice cream, or batch cooking — activated from the front panel or remotely via ThinQ® app before returning home with frozen items.
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French Door Format — ergonomics of a 574L fridge
French Door design splits the fresh-food compartment into two side-by-side doors — each door is half the width of a standard single-door refrigerator of equivalent capacity. In a kitchen where counter or island space is adjacent to the refrigerator, a 574L single-door opens into that space and requires clearance for a full wide swing; French Door's half-width doors require half the clearance. The freezer drawers at the bottom are accessed by sliding rather than swinging — no door arc clearance required for freezer access. For the large kitchen spaces common in Delhi NCR's independent houses and larger apartments, French Door's ergonomic advantages make the 574L format practical rather than imposing.
🎯 Ideal for
✔Joint + large families — 574L capacity
✔Premium kitchens — Black Glass statement
✔Weekly shoppers — 7-day LinearCooling™
✔Hygiene priority — 99.999% bacteria reduction
✔Smart homes — ThinQ® Wi-Fi monitoring
✔Summer entertaining — Auto Ice Maker
Technical specifications
| Brand |
LG |
| Model |
GV-B23FFLMB (2026) |
| Type |
French Door — Multi Door Refrigerator |
| Capacity |
574 Litres |
| Energy rating |
3 Star |
| Compressor |
BLDC Smart Inverter — variable speed |
| Cooling technology |
LinearCooling™ (±0.5°C) + DoorCooling⁺™ |
| Food freshness |
Up to 7 days (LinearCooling™ certified) |
| Air filtration |
Hygiene Fresh⁺™ — 5-stage, 99.999% bacteria reduction |
| Ice maker |
Auto Ice Maker — continuous, no manual refill |
| Wi-Fi |
LG ThinQ® App — remote monitoring + control |
| Express Freeze |
Yes |
| Door alarm |
Yes |
| Shelves |
2 × Adjustable Tempered Glass |
| Vegetable storage |
2 × Separate drawers |
| Freezer drawers |
4 compartments |
| Door baskets |
6 × Transparent |
| Fresh Tray |
Yes — spices, sauces, small items |
| Interior |
Metal Fresh™ — metallic trim + silver accents |
| Interior light |
Top LED |
| Display |
Internal LED |
| Finish |
Black Glass |
| Dimensions (W×H×D) |
835 × 1860 × 736 mm |
| Net weight |
~112 kg |
| Country of origin |
Made in India |
| Warranty |
1 Year Comprehensive + 10 Years Compressor |
🛡️ Warranty
1 Year Comprehensive
Full product
10 Years BLDC Compressor
LG warranty
💳 10% Cashback ≤₹7,000
Selected cards T&C
Why buy from Mahajan Electronics
✅100% genuine LG — authorised partner
✅10% cashback up to ₹7,000 on select cards
✅Professional installation + 24-hr delivery
✅GST Invoice — save up to 18% on B2B orders
✅Exclusive offers + insurance coverage
✅45+ years trusted retail since 1979
✅Online: mahajanelectronics.com
✅Visit: Raja Garden · Jail Road · Dabri Mod
574L French Door. LinearCooling™. Hygiene Fresh⁺™ 99.999%. Auto Ice. ThinQ® Wi-Fi. Black Glass. 10% Cashback. Order today.
10% cashback up to ₹7,000 on select cards (T&C). Professional installation. 24-hour delivery Delhi NCR. Genuine LG 2026 — Mahajan Electronics since 1979.
📍 Raja Garden 📍 Jail Road 📍 Dabri Mod 📞 9710000251 🌐 mahajanelectronics.com
7-day freshness certified by LG laboratory testing. Cashback T&C apply. Model number GV-B23FFLMB — verify on product label. Product image for reference. Made in India.
