Description
💳 Exclusive at Mahajan Electronics
17.5% cashback, maximum ₹8,000, on selected credit cards. Bank offers change regularly — call or WhatsApp 9710000251 for the current eligible cards. T&C apply.
Up to 70% Less Energy. 12 Kg in One Load.
AI EcoBubble™ · 1400 RPM · Super Speed in ~30 Min.
Built for large families and heavy laundry days — comforters, curtains and a full week's washing in a single cycle · bubbles that clean deeply even in cold water while the machine reads the fabric and adjusts itself · Hygiene Steam, Bubble Soak and Drum Clean+ · control it from your phone through SmartThings · 10 years on the Digital Inverter Motor
Most of the electricity a washing machine consumes doesn't go into turning the drum — it goes into heating the water. That's the entire principle behind EcoBubble: by dissolving detergent into bubbles before the water reaches your clothes, it cleans effectively at much lower temperatures, and the energy bill falls with the thermostat. Samsung rates the saving at up to 70% on courses running in AI Energy Mode. On a 12 kg machine running several times a week for a decade, that's not a marketing percentage — it's a meaningful, recurring number on a Delhi electricity bill, and it's what earns the 5-star rating.
AI EcoBubble™ — detergent that's already dissolved before it touches your clothes
Ordinary machines pour detergent onto fabric and rely on agitation to work it in — which is why cold washes clean poorly and why clothes wear out. EcoBubble mixes detergent, air and water first, generating bubbles that penetrate fabric quickly and lift dirt out from within the fibres. The results are measured: 24% better soil removal even in cool water and 45.5% better fabric care, because cleaning happens chemically rather than by force. The AI layer then reads each load — detecting fabric type and weight, and adjusting bubble volume, water level, wash time, temperature and spin speed automatically. You load it and press start; the machine works out the rest.
SmartThings — and it shows you what the washing actually costs
Connected over Wi-Fi, the machine becomes something you run from your phone: start and schedule cycles, monitor progress, and get an alert when the load finishes so nothing sits damp in the drum for three hours. The genuinely unusual part is AI Energy Mode, which tracks the machine's power consumption and gives you a projected electricity bill in the app. Most people have no idea what their washing costs to run. This tells you — and then lets you choose lower-temperature EcoBubble cycles to bring the number down.
🧼 Five technologies for hygiene and fabric protection
Hygiene Steam
Steam from the drum base removes bacteria and allergens
Bubble Soak
Loosens tough, set-in stains before the wash begins
Drum Clean+
Keeps the drum itself hygienic between washes
StayClean Drawer
Prevents detergent residue building up in the dispenser
Less Microfiber
Reduces microplastic release from synthetic fabrics
🎛️ A cycle for every load
Super Speed
A full load washed and rinsed in around 30 minutes
Quick Wash 15′
Lightly worn clothes refreshed in a quarter of an hour
Bedding
Comforters, curtains and heavy linen handled properly
Wool & Delicates
Gentle care for knitwear and fine fabrics
✨ Full cycle list
Less Microfiber is the quietly forward-thinking one — synthetic clothes shed microplastics into the water system with every wash, and this cycle is designed to reduce that release.
Drives out substantially more water before the load ever reaches the line — hours cut from drying time, which is what makes laundry manageable through a Delhi monsoon rather than a two-day ordeal.
Brushless, variable-speed running means fewer parts to wear out, less noise and vibration, and lower consumption. Samsung backs the motor for a full decade — the strongest signal available about expected lifespan.
The drum's interior pattern is designed to move clothes gently against the surface rather than dragging them across it, protecting fibres while the bubbles do the cleaning work.
A deep navy body with a sculpted black door — considerably more finished-looking than the usual white box, and a natural fit for a modern utility area or an open-plan laundry corner.
| Brand / Model | Samsung WW12DG5B24AB ✅ |
| Type | Front Load Washing Machine ✅ |
| Washing Capacity | 12 Kg ✅ |
| Energy Rating | 5 Star ✅ |
| Spin Speed | 1400 RPM ✅ |
| Wash Technology | AI EcoBubble™ — 24% better soil removal, 45.5% better fabric care ✅ |
| Energy Savings | Up to 70% in AI Energy Mode ✅ |
| Motor Type | Digital Inverter Technology (DIT) ✅ |
| Drum Type | Swirl+ Drum ✅ |
| Smart Control | Wi-Fi embedded · SmartThings app · AI Energy Mode ✅ |
| Hygiene Features | Hygiene Steam · Bubble Soak · Drum Clean+ · StayClean Drawer ✅ |
| Sustainability | Less Microfiber cycle ✅ |
| Display | LED panel with triple display ✅ |
| Colour | Navy with carved black door ✅ |
| Dimensions (W × H × D) | 60 × 85 × 60 cm ✅ |
| Net Weight | 71 Kg ✅ |
| In the Box | Washing machine · user manual · inlet hose · drain hose · warranty card ✅ |
| Warranty | 2 Years on Product · 10 Years on Digital Inverter Motor ✅ |
Why buy from Mahajan Electronics?
- 💳 17.5% cashback up to ₹8,000 on select cards*
- 45+ years of trust · 4.7★ Google rated
- Free 24-hour delivery across Delhi NCR
- GST invoice — save up to 18% on business purchases
- Expert demo & installation coordination
- Service support from Samsung and our own team
- Raja Garden · Jail Road · Dabri Mor
Order today. Delivered in 24 hours.
Samsung WW12DG5B24AB · 12 Kg · 5 Star Front Load · AI EcoBubble™ · SmartThings Wi-Fi · 1400 RPM · Hygiene Steam · 10-Year Motor Warranty
💳 17.5% cashback up to ₹8,000 on selected credit cards*
*Cashback offer applies to selected credit cards and is subject to terms and conditions; bank offers vary and change periodically. Energy savings, soil removal and fabric care figures are Samsung's stated test results and vary with cycle, load and conditions. Image for reference only.
Intelligent energy savings
AI Energy Mode
Monitor and reduce energy use. AI Energy mode* lets you check the power consumption and estimates your bill. For courses that operate in AI Energy mode** it reduces energy use by up to 70%*** by using Samsung’s Ecobubble™ technology to wash at lower temperatures and adjusting the cycle time.
Smart, gentle washing
AI Ecobubble™
Enjoy effective washing with AI Ecobubble™*. Ecobubble™ creates bubbles that remove 24% more soil** even in cool water, saves up to 70% energy*** and offers 45.5% better fabric care****. It also detects the fabric type and adjusts the amount of bubbles, washing time, temperature and spin speed.
Please Note: The image shown is for reference purposes only. Actual product details, including the serial number and manufacturing date, may vary.
